DNA purification is an integral part of many application protocols. Despite the fact that many companies are reluctant to enter this relatively mature market, opportunities for companies to increase their market share exist. Based on a 28-question survey of over 1,000 life scientists, The DNA Purification Market: Keys to Success for Commercial Kit Suppliers is designed to help life science product managers understand customers in the DNA purification market and the factors that drive their purchasing behavior. In addition to presenting a synopsis of the genomic and plasmid DNA market, this report thoroughly analyzes customer satisfaction, customer loyalty and associated barriers that researchers face when considering switching to a new supplier. The resulting customer profiles will help identify those scientists that are most likely to switch DNA purification kit suppliers—making this report is an essential tool for life science companies that need to gain and/or protect market share.
The major objectives of this report are as follows:
- Identify the most common purification methods and uses of purified DNA
- Measure throughput and estimate growth in consumption of purification kits
- Identify preferred suppliers of DNA purification kits and assess their strengths and weaknesses
- Assess satisfaction with purification products from an end-user’s perspective
- Understand the factors that influence end-users to switch suppliers
- Evaluate the extent and drivers of customer loyalty toward kit suppliers
- Compare the markets for genomic DNA purification kits and plasmid DNA purification kits
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