Brand Perceptions of Life Science Instrumentation Suppliers

Table of Contents

Section 1. Analysis and Interpretation of Survey Results

• Introduction
• Uses and Applications
  • 1-4 Current Instrumentation User Profile
  • 1-6 Product Mix
  • 1-7 Key Areas for Future Instrumentation Purchases
  • 1-8 Anticipated Future Suppliers
• Customer Satisfaction and Brand Leadership
  • 1-11 Key Instrument Performance Attributes
  • 1-13 Leading Suppliers
  • 1-15 Brand Associations
• Supplier Performance
  • 1-18 Assessment of Supplier Attributes
  • 1-20 Customer Satisfaction and Loyalty
  • 1-23 Barriers to Switching
  • 1-24 Customer Opinion
• Brand Equity
  • 1-26 Key Comparisons Within Instrument Categories
  • 1-27 Calculating Brand Equity
  • 1-29 Visualizing the Instrumentation Market
  • 1-31 Brand Equity Map

Section 2. Study Methodology and Demographics

• 2-1 Methodology
• 2-4 Understanding Quadrant Analysis
• 2-5 Understanding Performance-Expectation Gap Analysis
• 2-7 Definition of Terms
• 2-8 Demographics
• 2-9 Questionnaire

Section 3. Presentation of Survey Data

• Instrumentation Usage
  • 3-2 Types of instruments used
  • 3-3 Scientists roles in the evaluation and/or acquisition of instruments
  • 3-4 Scientists roles in the use of instruments
  • 3-5 Companies most strongly associated with each instrumentation category
• Profiles of the following nine instrumentation categories and the top supplier(s) in each:
  • 3-24 Cell Analysis Systems
    • BD Biosciences
    • Beckman Coulter
  • 3-50 Centrifuges
    • Beckman Coulter
    • Kendro (Sorvall brand)
  • 3-74 Chromatographs
    • Amersham Biosciences (GE Healthcare)
    • Waters
    • Agilent Technologies
  • 3-106 DNA Microarray Instruments
    • Affymetrix
  • 3-132 Fragment Analysis/Genotyping Systems
    • Applied Biosystems
    • Bruker Coulter
  • 3-158 High-Throughput Screening Instruments
    • Tecan
    • PerkinElmer Life and Analytical Sciences
  • 3-182 Mass Spectrometers
    • Applied Biosystems
    • Bruker Daltonics
    • Thermo Electron
  • 3-210 Microscopy Systems
    • Carl Zeiss
    • Leica Microsystems
    • Nikon
    • Olympus
  • 3-238 Real-Time PCR Instruments
    • Applied Biosystems
    • Bio-Rad
• Each of the nine profiles examine the following issues for the category as a whole and by top supplier(s):
  • Commercial Suppliers
    • Suppliers of instruments used most often
    • Characteristics associated with instrument suppliers
    • Indicators of customer satisfaction and loyalty with instrument suppliers
    • Satisfaction with specific product features provided by instrument suppliers
    • Overall satisfaction with the instruments from suppliers
    • Use of reagents and/or consumables from instrument suppliers
    • Purchases of other equipment or instrumentation from suppliers
  • Importance, Expectations and Performance of Suppliers
    • Importance of specific services based on experience with instruments from suppliers
    • Level of expectations that instrument suppliers would deliver these specific services
    • Performance of instrument suppliers with regards to specific services
    • Changes in opinion of instrument suppliers
• Future Purchases
  • 3-263 Plans to purchase instrumentation within the next 24 months
  • 3-267 Expected suppliers of each type of instrumentation

Section 4. Appendices

• 4-1 Insights and Perspectives
• 4-9 Cross-Tabulations of Survey Data
• 4-21 Other Publications
• 4-23 About BioInformatics
• 4-25 Our Valued Clients