The Market for Restriction Enzymes: Cutting Out Your Competition

Table of Contents

Section 1. Analysis and Interpretation of Survey Results

• Executive Overview
• Applications and Purchasing Preferences
• Market Profile
• Market Growth Potential
• Brand Share
• Brand Familiarity
• Customer Retention
• Customer Satisfaction
• Customer Loyalty
• Brand Equity
• Conclusion

Section 2. Study Methodology and Demographics

• Methodology
• Definition of Terms
• Demographics
• Questionnaire

Section 3. Presentation of Survey Data

• Restriction Enzyme Usage
  • Applications for which restriction enzymes are used
  • Percent of restriction enzyme usage by technique
  • Enzymes used regularly
  • Reactions performed per week
  • Expected change in number of reactions using restriction enzymes over the next 12 months
  • Brands of restriction enzymes currently used
  • Breakdown of enzyme usage by brand
  • Breakdown of money spent on enzymes by brand
  • Importance of specific factors in decision to purchase a given brand of enzymes
  • Methods of purchasing restriction enzymes
  • Length of time using a brand of enzymes
  • Changes of brand usage over the past 12 months
  • Primary reason for changing brand usage
  • Brand-other than those currently used-that users would consider
• Restriction Enzyme Satisfaction
  • Assessment of potential obstacles to switching brands
  • Level of satisfaction with specific features of enzymes from a given brand
  • Overall satisfaction with a given brand of enzymes
  • Most frequent problem with a brand' s enzymes
  • Assessment of perceived differences between various brands of enzymes
• Demographics

Section 4. Appendices

• Insights and Perspectives
• Cross-Tabulations of Survey Data
• Other Recent Publications
• About BioInformatics
• Our Valued Clients