Abstract
China and India are two promising emerging markets for life science products.
Understanding the best media to reach the decision makers in these countries,
how they view leading life science suppliers, and what influences their
purchasing decisions is critically important as you enter these dynamic
markets.
This report is designed to give suppliers a better understanding of the
marketing media preferences in the emerging life science markets of China and
India. It provides insights into how Chinese and Indian scientists learn about
new products and services and prefer to receive marketing communications.
Toward this goal, the following marketing communication channels were evaluated for their effectiveness in these two regions:
- Printed catalogs
- Vendor Web sites and direct email
- Direct mail
- Sales representatives
- Print advertising
- Scientific meetings and exhibit halls
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