Abstract
You have a solid relationship with a client and your products are integral to
their research program. But one day you notice sales dropping and wonder why
your calls not being returned...you have been supplanted by another supplier
and don' t know why. Frustrating! Or, maybe you have not been able to penetrate
a high value account even though you have a superior product. What can you do
to get in the door? These are the two sides of the switching dilemma. For the
first time, BioInformatics, LLC examines the drivers behind what motivates
buyers to switch brand allegiances. We go beyond the basics of price, service
and delivery to provide a thorough analysis of the factors that create
"customers for life" and enable you to take advantage of opportunities to
secure new accounts.
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