TABLE OF CONTENTS
SECTION I: THE OVERALL U.S. MARKET FOR BREAKFAST FOODS
Analysis:
- Overview 1
- Manufacturers' Sales of Breakfast Foods 1
- Future of the Breakfast Foods Industry 2
Tables:
- Trends in U.S. Disposable Income vs. Dollar Sales of Breakfast Foods 4
- Graph: Trends in U.S. Disposable Income vs. Dollar Sales of Breakfast
- Foods 5
- U.S. Manufacturers' Sales of Breakfast Foods 6
- U.S. Manufacturers' Dollar Sales of Breakfast Foods:
- By Type 7
- Product Mix 8
- Growth Trends 9
- U.S. Manufacturers' Volume Sales of Breakfast Foods:
- By Type 10
- Product Mix 11
- Per Capita Consumption of Breakfast Foods 12
- Producer Price Trends for Selected Breakfast Food Ingredients, by Type 13
- New Product Introductions:
- Cereal and Baked Breakfast Goods 14
- Frozen/Refrigerated Breakfasts and Pancake/Waffle Preparations 24
SECTION II: THE U.S. MARKET FOR BREAKFAST CEREALS
Part A: Markets and Products
Analysis:
- Overview 29
- Cold Cereal 30
- Hot Cereal 32
- Private-Label Cereal 34
Tables:
- Trends in U.S. Disposable Income vs. Dollar Sales of Breakfast Cereals 36
- Graph: Trends in U.S. Disposable Income vs. Dollar Sales of Breakfast Cereals 37
- U.S. Manufacturers' Sales of Breakfast Cereals 38
- U.S. Manufacturers' Sales of Breakfast Cereals, by Type:
- Per Capita Consumption of Breakfast Cereals, by Type:
- Leading Ready-to-Eat Cereal Brands in the U.S. 43
- Private-Label Sales of Cereals, by Type 44
- Grocery Store Sales of Cereals:
- Producer Price Trends:
- Cereal Breakfast Foods 47
- Ready-to-Eat Cereal Breakfast Foods 48
- Corn Flakes and Other Corn Breakfast Foods 49
- Wheat Flakes and Other Wheat Breakfast Foods 50
- Oat Breakfast Foods 51
- Consumer Price Trends for Cereals vs. All Food Items 52
- Graph: Consumer Price Trends for Cereals vs. All Food Items 53
Part B: Structural Characteristics of the U.S. Cereal Industry
Analysis:
- Operating Structure 54
- Employment Structure 55
- Capital Expenditures 55
- Explanation of Terms 57
Tables:
- Operating Structure 63
- Gross Operating Margin 64
- Value Added by Manufacture 65
- Vertical Integration Index 66
- Employment Structure 67
- Total Labor Costs 68
- Average Hourly Earnings of Production Workers 69
- Cost of Living Index for Production Workers 70
- Labor Productivity 71
- Indexes of Real Labor Productivity 72
- New Capital Expenditures 73
- Plant vs. Equipment Expenditures 74
- Ending Inventories 75
- Number of Breakfast Cereal Manufacturing Establishments in the U.S. 76
- Number of Establishments in the Breakfast Cereal Industry, by Employment Size and by State 77
- The Plant Manager's Workbook:
- How to Use This Section 78
- Gathering Your Data 79
- Developing Your Ratios 80
- How Does Your Plant Stack Up? 81
SECTION III: THE U.S. MARKET FOR BAKED BREAKFAST GOODS
Analysis:
- Overview 86
- Sweet Rolls and Coffee Cakes 86
- Muffins 88
- Doughnuts 88
- Bagels 89
- English Muffins 90
- Toaster Pastries 91
Tables:
- Trends in U.S. Disposable Income vs. Dollar Sales of Baked Breakfast Goods 93
- Graph: Trends in U.S. Disposable Income vs. Dollar Sales of Baked Breakfast Goods 94
- U.S. Manufacturers' Sales of Baked Breakfast Goods 95
- U.S. Manufacturers' Sales of Baked Breakfast Goods Relative to Total U.S. Manufacturers' Sales of Bakery Products 96
- U.S. Manufacturers' Dollar Sales of Baked Breakfast Goods: By Type 97
- Product Mix 99
- U.S. Manufacturers' Volume Sales of Baked Breakfast Goods: By Type 101
- Product Mix 103
- Average Annual Price Per Pound for Baked Breakfast Goods, by Type 105
- Per Capita Consumption of Baked Breakfast Goods 107
- U.S. Manufacturers' Sales of Sweet Rolls and Coffee Cakes 108
- U.S. Manufacturers' Dollar Sales of Sweet Rolls and Coffee Cakes, by Type 109
- U.S. Manufacturers' Sales of Muffins 110
- U.S. Manufacturers' Sales of Doughnuts 111
- U.S. Manufacturers' Dollar Sales of Doughnuts: By Type 112
- Nonfrozen and Frozen, by Type 113
- U.S. Manufacturers' Sales of Bagels 114
- U.S. Manufacturers' Sales of English Muffins 115
- U.S. Manufacturers' Sales of Toaster Pastries 116
- U.S. Manufacturers' Sales of Pastries 117
- U.S. Manufacturers' Sales of Croissants 118
- Producer Price Trends for Selected Baked Breakfast Goods, by Type 119
- Grocery Store Sales of Selected Baked Breakfast Goods: Total 120
- By Type 121
- Supermarket Sales of Selected Baked Breakfast Goods: Total 123
- By Type 124
- U.S. Supermarket Sales of Fresh Coffee Cake, by Brand 125
- U.S. Supermarket Sales of Fresh Danish, by Brand 126
- U.S. Supermarket Sales of Fresh Rolls and Biscuits, by Brand 127
- U.S. Supermarket Sales of Doughnuts, by Brand 128
- U.S. Supermarket Sales of Bagels, by Brand 129
- U.S. Supermarket Sales of Frozen Bagels, by Brand 130
- U.S. Supermarket Sales of Fresh English Muffins, by Brand 131
- U.S. Supermarket Sales of Toaster Pastries, by Brand 132
SECTION IV: THE U.S. MARKET FOR FROZEN BREAKFASTS AND PANCAKE/WAFFLE PREPARATIONS
Analysis:
- Overview 133
- Frozen Breakfasts 134
- Frozen Waffles 134
- Frozen Breakfast Entrees 135
- Frozen Pancakes and French Toast 137
- Pancake and Waffle Preparations 137
Tables:
- Trends in U.S. Disposable Income vs. Dollar Sales of Frozen Breakfasts and Pancake/Waffle Preparations 139
- Graph: Trends in U.S. Disposable Income vs. Dollar Sales of Frozen Breakfasts and Pancake/Waffle Preparations 140
- U.S. Manufacturers' Sales of Frozen Breakfasts and Pancake/Waffle Preparations 141
- U.S. Manufacturers' Sales of Frozen Breakfasts:
- U.S. Manufacturers' Sales of Pancake/Waffle Preparations 147
- Product Mix of U.S. Manufacturers' Dollar Sales of Frozen Breakfasts and
- Pancake/Waffle Preparations 148
- Per Capita Consumption of Frozen Breakfasts and Pancake/Waffle Preparations:
- Grocery Store Sales of Frozen Breakfasts:
- U.S. Manufacturers' Shipments of Microwave Ovens, by Type 153
- Household Penetration of Microwave Ovens 154
SECTION V: FACTORS AFFECTING DEMAND FOR BREAKFAST FOODS
Analysis:
- Overview 155
- The U.S. Economy 155
- Breakfast Foods and Convenience 156
- Breakfast Foods in the Fast Food Market 158
- The Growing Hispanic Population 159
- Nutrition Issues 160
Tables:
- U.S. Gross Domestic Product 162
- U.S. Private Domestic Investment 163
- U.S. Industrial Production Index 164
- U.S. Disposable Personal Income 165
- U.S. Per Capita Disposable Personal Income 166
- U.S. Personal Consumption Expenditures 167
- U.S. Per Capita Personal Consumption Expenditures 168
- Consumer Confidence Index 169
- Average Annual Consumer Expenditures on Cereal and Bakery Products Consumed at Home:
- By Age 170
- By Income 172
- By Ethnic Origin 174
- By Household Characteristics 175
- By Region 177
- Usage of:
- Cold Breakfast Cereals 178
- Hot Breakfast Cereals 179
- Frozen Breakfast Foods 180
- Frozen Pancakes and French Toast 181
- Frozen Waffles 182
- Instant Breakfast Foods 183
- Breakfast Toaster Products 184
- Waffle or Pancake Mix 185
- U.S. Resident Population Trends and Projections 186
- U.S. Population Trends and Projections, by Age Group 187
- Age Distribution of the U.S. Population 188
- U.S. Population and Household Trends and Projections 189
- U.S. Resident Population Projections, by Region 190
- U.S. Resident Population Projections, by State 191
- Distribution of the U.S. Population, by State 193
- U.S. Resident Population Trends and Projections, by Race and Hispanic Origin 195
SECTION VI: ADVERTISING AND PROMOTIONAL TRENDS IN THE BREAKFAST FOODS INDUSTRY
Analysis:
- Overview of U.S. Advertising Trends 197
- Media Expenditures by the U.S. Breakfast Foods Industry 197
- Media Expenditures in the Breakfast Cereal Segment 198
- Media Expenditures in the Baked Breakfast Goods Segment 199
- Media Expenditures in the Frozen Breakfasts and Pancake/Waffle Preparations Segment 201
Tables:
- Media Expenditures for Breakfast Foods:
- By Market Segment 202
- As a Percentage of Sales, by Market Segment 204
- Top Five Advertisers in the Breakfast Foods Industry 206
- Media Expenditures for Breakfast Cereals:
- Top Six Advertisers 207
- Top Fifteen Advertised Brands 208
- By Company and Brand 209
- Media Expenditures for Baked Breakfast Goods:
- Top Ten Advertisers 219
- Top Fifteen Advertised Brands 220
- By Company and Brand 221
- Media Expenditures for Frozen Breakfasts and Pancake/Waffle Preparations:
- Top Ten Advertisers 228
- Top Fifteen Advertised Brands 229
- By Company and Brand 230
SECTION VII: THE COMPETITION
Part A: Company Profiles
- Introduction 235
- Aurora Foods, Inc.:
- Overview 236
- Financial Performance 236
- New Company Strategy 237
- Financial Summary and Analysis 240
- Bob Evans Farms, Inc.:
- Overview 241
- Financial Performance 241
- Restaurants 242
- Food Products 243
- Financial Summary and Analysis 244
- Bridgford Foods Corporation:
- Overview 245
- Financial Performance 246
- Bridgford Breakfast Food Products 247
- Financial Summary and Analysis 248
- General Mills, Inc.:
- Overview 249
- Financial Performance 250
- Big G Cereals 251
- Other Businesses and Products 253
- Financial Summary and Analysis 255
- Grupo Bimbo, SA:
- Overview 256
- Financial Performance 256
- Bimbo Bakeries USA 257
- Hispanic Population Trends 258
- Financial Summary and Analysis 259
- Interstate Bakeries Corporation:
- Overview 260
- Products 261
- Financial Performance 262
- Corporate News 263
- Kellogg Company:
- Overview 264
- Morning Foods 265
- Natural and Frozen Foods 266
- Keebler Acquisition 267
- Financial Summary and Analysis 268
- Kraft Foods, Inc.:
- Overview 269
- Kraft Foods North America 270
- Kraft Foods, Inc.: (cont'd.)
- Corporate News 272
- Financial Performance 274
- Financial Summary and Analysis 275
- Malt-O-Meal Company:
- Overview 276
- Malt-O-Meal's Niche 277
- Products 277
- Quaker Foods North America:
- Overview 279
- Quaker Oats' Brands 279
- Quaker Oatmeal 280
- Quaker Ready-to-Eat Cereals 281
- Quaker Grain-Based Snacks 282
- Financial Performance 282
- PepsiCo: Financial Summary and Analysis 284
- Ralcorp Holdings, Inc.:
- Overview 285
- Business Units 286
- Selected Ralcorp Holdings Cold and Hot Cereals and Comparable
- Branded Cold and Hot Cereals 287
- Recent Acquisitions 288
- Financial Performance 289
- Financial Summary and Analysis 290
- Sara Lee Bakery Group, Inc.:
- Overview 291
- Products 292
- Strategic Benefits of the Earthgrains Acquisition 293
- Historic Acquisitions 293
- Sara Lee Corporation:
- Overview 294
- Reshaping Strategy 295
- Sara Lee's Food Business 295
- Earthgrains Acquisition 297
- Financial Summary and Analysis 298
- Tasty Baking Company:
- Overview 299
- Products 299
- Distribution 301
- Tasty Baking Opens Thrift Outlets 302
- Financial Performance 302
- Financial Summary and Analysis 303
Part B: Directories of Selected U.S. Manufacturers of Breakfast Foods
- Introduction 304
- Directories:
- Cereal Manufacturers 305
- Bakery Product Manufacturers 307
- Frozen Breakfast and Pancake/Waffle Preparation Manufacturers 339
APPENDIX: ADDITIONAL BREAKFAST FOODS AND RELATED PRODUCTS
Introduction 341
Tables:
- U.S. Manufacturers' Sales of Sausage and Bacon 342
- U.S. Manufacturers' Sales of Fluid Milk Products, by Type 343
- Consumer Price Trends for Fresh Whole Milk 345
- U.S. Manufacturers' Sales of Butter and Margarine 346
- U.S. Manufacturers' Sales of Yogurt 347
- U.S. Manufacturers' Sales of Eggs 348
- Consumer Price Trends for Eggs 349
- U.S. Manufacturers' Sales of Jams, Jellies, and Preserves 350
- U.S. Manufacturers' Sales of Fruit and Vegetable Juices, by Type 351
- U.S. Manufacturers' Sales of Coffee 352
- Consumer Price Trends for Coffee 353
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