The 2005/2006 Outlook for the Battery Market (With Long-Term Forecasts Through 2014)

Table of Contents

SECTION I: EXECUTIVE SUMMARY

Analysis:

• Overview
• The U.S. Market
• The Residential Battery Consumer
• The Global Battery Market

SECTION II: THE U.S. MARKET FOR BATTERIES

Analysis:

• Overview
• U.S. Manufacturers' Sales
• Storage Batteries
• Automotive Batteries
• Rechargeable Batteries
• Primary Batteries
• A Nuclear-Powered Battery?
• Producer Prices

Tables:

• U.S. Manufacturers' Sales of Batteries:
  • Total
  • By Type
  • Product Mix
  • Growth Rates
• U.S. Manufacturers' Sales of Storage Batteries:
  • Total
  • By Type
  • By Detailed Type
• U.S. Manufacturers' Unit Sales of Automotive Batteries:
  • Total
  • OEM, by Type
  • Replacement, by Type
• U.S. Manufacturers' Sales of Primary Batteries:
  • Total
  • By Type
• Characteristics and Applications of Batteries:
  • Storage Batteries
  • Primary Batteries
• Producer Price Trends for Batteries:
  • By Type
  • Storage Batteries, by Type

SECTION III: DEMAND FOR BATTERIES IN SELECTED END-USE INDUSTRIES

Part A: Motor Vehicles and Recreational Vehicles

Analysis:

• Overview
• Number of Licensed Drivers and Registered Vehicles
• Personal Consumption Expenditures on Motor Vehicles
• New and Used Motor Vehicles
• The Motor Vehicle Industry
• Toyota Might Increase Prices to Help U.S.-Based Competitors
• Recreational Vehicles
• Motorboats
• Automotive Do-It-Yourselfers

Tables:

• Number of Licensed Drivers in the U.S.:
  • Total
  • By Age Group
• Number of U.S. Motor Vehicle Registrations:
  • Total
  • By Type
  • By Type and by State
• Personal Consumption Expenditures on Motor Vehicles
• U.S. Retail Unit Sales of New Motor Vehicles:
  • Domestic vs. Imported
  • Passenger Cars vs. Trucks
• Median Age of Passenger Cars and Light Trucks in Use in the U.S.
• Retail Unit Market Shares of North American and Imported Passenger Cars, by Manufacturer
• Retail Unit Market Shares of North American and Imported Light Trucks,by Manufacturer
• Top-Selling Motor Vehicles in the U.S
• U.S. Manufacturers' Sales of Recreational Vehicles
• Total Vehicle Miles of Travel
• Number of Registered Motorboats in the U.S
• Retail Unit Sales of Boats, by Type
• Installation of Batteries by Automotive Do-It-Yourselfers

Part B: Electric Vehicles

Analysis:

• Overview
• The Electric Vehicle Market
• China Resurrects its Electric Vehicle Industry
• Mitsubishi Motors Corporation Will Unveil an Electric Car in 2010
• The Hybrid Electric Vehicle Market
• Hybrid Toyota Camry, Made in the U.S., is in the Works
• Hybrid Sports Utility Vehicle
• New York City Transit Adds More Hybrid Diesel-Electric Buses
• The Fuel-Cell Electric Vehicle Market

Tables:

• Distribution of Hybrid Electric Vehicle Registrations, by State
• Unit Market Shares of Hybrid Electric Vehicle Manufacturers

Part C: Aerospace and Military

Analysis:

• Overview
• U.S. Manufacturers' Sales of Complete Aircraft
• Other Aerospace Equipment
• NASA Awards Electrovaya Another Contract
• Exide Technologies Awarded Contract by U.S. Department of Defense
• Tadiran Batteries Introduces the TLM 1550
• Ultralife Batteries Receives Order from Australian Defence Force
• EnerSys Awarded Major Contracts

Table:

• U.S. Manufacturers' Sales of Complete Aircraft, by Type

Part D: Video and Audio Entertainment Equipment and Systems

Analysis:

• Overview
• U.S. Manufacturers' Sales of Video Entertainment Equipment and Systems
• Televisions
• DVD Players
• Camcorders
• Personal Video Recorders
• U.S. Manufacturers' Sales of Audio Entertainment Equipment and Systems
• Portable Audio Products
• Apple Computer Offers $50 Credit for "iPod" Batteries
• Radios

Tables:

• U.S. Manufacturers' Sales of Video Entertainment Equipment and Systems:
  • Total
  • Dollar Sales, by Type
  • Unit Sales, by Type
• Market Shares, by Brand:
  • Leading Color TVs
  • Leading DVD Players
  • Leading VCRs
  • Leading Camcorders
• U.S. Manufacturers' Sales of Audio Entertainment Equipment and Systems:
  • Total
  • Dollar Sales, by Type
  • Unit Sales, by Type
• Household Saturation Levels for Home Entertainment Equipment and Systems, by Type
• Average Life Expectancy of Home Entertainment Equipment and Systems, by Type

Part E: Telecommunications

Analysis:

• Overview
• U.S. Manufacturers' Sales of Wireless and Cordless Telephones
• Wireless Telephones
• Cordless Telephones
• The IEEE Works to Improve Cell Phone Batteries

Tables:

• U.S. Manufacturers' Sales of Wireless and Cordless Telephones, by Type
• Market Shares of Wireless Telephones, by Brand
• Market Shares of Cordless Telephones, by Brand
• Household Saturation Levels for Wireless and Cordless Telephones, by Type

Part F: Portable Computers

Analysis:

• Overview
• Consumer Concerns Regarding Battery Life
• Gateway Introduces Portable Computer with Ten Hours of Battery Life
• Apple Computer Recalls Batteries Used in its Portable Computers
• U.S. Manufacturers' Sales of Portable Computers
• Top-Selling Portable Computers
• Tips for Getting More Out of a Portable Computer Lithium-Ion Battery

Tables:

• U.S. Manufacturers' Unit Sales of Portable Computers
• Market Shares of Portable Computers, by Brand

Part G: Other End-Use Markets

Analysis:

• Overview
• Material Handling Equipment
• Exide Technologies Offers "New Liberator" Low-Maintenance Lift Truck Battery in North America
• Battery-Powered Hand Tools
• Lawn, Garden, and Snow Equipment
• Cameras
• Toys and Games
• Clocks and Watches
• Flashlights
• A Flashlight That Accepts Batteries of Different Sizes
• Smoke Detectors
• Hearing Aids
• Exide Technologies Awarded Nuclear Plant Business by British Energy

Tables:

• U.S. Manufacturers' Sales:
  • Material Handling Equipment, by Type
  • Battery-Powered Hand Tools
  • Lawn, Garden, and Snow Equipment
  • Digital Cameras
  • Toys and Games:
    • Total
    • By Type
  • Clocks and Watches:
    • By Type
    • Clocks, by Type
    • Watches, by Type
• U.S. Apparent Consumption of Clocks and Watches
• Retail Sales of Flashlights
• U.S. Manufacturers' Unit Sales of Smoke Detectors
• Household Saturation Levels for Smoke Detectors
• U.S. Manufacturers' Sales of Hearing Aids

SECTION IV: TRENDS IN THE DISTRIBUTION OF BATTERIES

Analysis:

• Overview
• Retail Trends
• Retail Sales of Household Batteries
• Mass-Market Retail Sales of Household Batteries
• Electronics and Appliance Stores
• Office Supply Superstores
• Home Improvement Centers
• Leading Producers and Brands of Alkaline Batteries
• Retail Sales of Private-Label Household Batteries
• Retail Sales of Automotive Batteries
• Retailers Begin to Collect Rechargeable Batteries

Tables:

• Retail Sales of Household Batteries, by Type
• Mass-Market Retail Sales of Household Batteries:
  • Total
  • By Outlet Type
• Retail Dollar Shares in the Alkaline Battery Market, by Company
• Leading Selling Brands of Alkaline Batteries
• Retail Sales of Private-Label Household Batteries
• Distribution of Retail Sales of Automotive Batteries, National Brands vs Private-Label Brands
• Distribution of Retail Sales of Automotive Batteries, by Type of Retail Outlet
• Total Dollar Sales Volume of Retail Outlets That Sell Batteries, by Type of Store
• Number of Retail Outlets That Sell Batteries, by Type of Store
• Leading Retailers, by Segment

SECTION V: ADVERTISING IN THE U.S. BATTERY INDUSTRY

Analysis:

• Overview
• Advertising Venues
• Duracell Regains the Top Spot
• Duracell Continues Attack on "Heavy-Duty" Batteries
• Duracell Partners with Zoll Medical Corp. for a Serious Promotion
• The Energizer Bunny is Still Going Strong
• Energizer Gets Greenlighted
• Spectrum Brands Cuts Back on Media Expenditures

Tables:

• Graph: Total Media Expenditures for Batteries
• Total Media Expenditures for Batteries
• Top Advertisers of Batteries
• Top Ten Advertised Brands of Batteries
• Media Expenditures for Batteries, by Company and Brand

SECTION VI: STRUCTURAL ANALYSIS OF THE U.S. BATTERY INDUSTRY

Analysis:

• Overview
• Payroll and Material Costs
• Employment Trends
• New Capital Expenditures
• New Technology Reduces Time Needed to Cure Battery Plates
• Ending Inventories
• Number of Manufacturing Establishments
• Explanation of Terms

Tables:

• The U.S. Storage Battery Industry:
  • Operating Structure
  • Gross Operating Margin
  • Value Added by Manufacture
  • Vertical Integration Index
  • Employment Structure
  • Total Labor Costs
  • Average Hourly Earnings of Production Workers
  • Cost of Living Index for Production Workers
  • Labor Productivity
  • Indexes of Real Labor Productivity
  • New Capital Expenditures:
    • Total
    • Plant vs. Equipment
  • Ending Inventories
  • Plant Capacity Utilization Rates
  • Number of Manufacturing Establishments:
    • Total
    • By Employment Size Class and by State
  • Employment, by State
• The U.S. Primary Battery Industry:
  • Operating Structure
  • Gross Operating Margin
  • Value Added by Manufacture
  • Vertical Integration Index
  • Employment Structure
  • Total Labor Costs
  • Average Hourly Earnings of Production Workers
  • Cost of Living Index for Production Workers
  • Labor Productivity
  • Indexes of Real Labor Productivity
  • New Capital Expenditures:
    • Total
    • Plant vs. Equipment
  • Ending Inventories
  • Plant Capacity Utilization Rates
  • Number of Manufacturing Establishments:
    • Total
    • By Employment Size Class and by State
  • Employment, by State
• The Plant Manager's Workbook:
  • How to Use This Section
  • Gathering Your Data
  • Developing Your Ratios
  • How Does Your Plant Stack Up?

SECTION VII: THE RAW MATERIALS SITUATION AND BATTERY RECYCLING

Analysis:

• Overview
• Cadmium
• Lead
• Lithium
• Manganese
• Mercury
• Nickel
• Silver
• Zinc
• Battery Recycling

Tables:

• Cost of Materials in the U.S. Battery Industry, by Segment
• World Refinery Production of Cadmium, by Country
• U.S. Apparent Consumption and Dealers' Prices of Cadmium
• World and U.S. Mine Production of Lead
• U.S. Apparent Consumption of Lead and Use in Storage Batteries
• Average Prices for Lead
• World Mine Production of Lithium
• U.S. Apparent Consumption of Lithium
• Year-End Prices for Lithium
• World Mine Production of Manganese
• U.S. Apparent Consumption and Average Prices of Manganese
• World Mine Production of Mercury
• Average Prices for Mercury
• World Mine Production of Nickel, by Country
• U.S. Apparent Consumption of Nickel
• Average Prices for Nickel
• World Mine Production of Silver
• Average Prices for Silver
• World Mine Production of Zinc
• U.S. Apparent Consumption of Zinc
• Average Domestic Producer Prices for Zinc
• Recycling Rates of Selected Metals

SECTION VIII: TRENDS IN FOREIGN MARKETS AND BATTERY TRADE

Part A: The World Market for Batteries

Analysis:

• Overview
• Trends in Worldwide Battery Sales
• Chinese Battery Market
• Indian Battery Market
• South America Shows Signs of Positive Economic Growth
• Iranian Automotive Battery Market
• United Kingdom Battery Market
• Global Production of Batteries
• Global Production of Motor Vehicles
• Leading Global Retailers

Tables:

• Global Manufacturers' Sales of Batteries
• Graph: Distribution of Global Manufacturers' Sales of Batteries: Sales in
• North America vs. the Rest of the World
• Distribution of Global Manufacturers' Sales of Batteries: Sales in North
• America vs. the Rest of the World
• Graph: Distribution of Global Production of Batteries, by Country
• Distribution of Global Production of Batteries, by Country
• Distribution of Global Production of Motor Vehicles, by Region
• Leading Global Retailers

Part B: The Japanese Market for Batteries

Analysis:

• Overview
• Japanese Balance of Trade
• Japanese Exports
• Japanese Imports
• Japanese Manufacturers' Sales
• Japanese Manufacturers' Sales of Primary Batteries
• Japanese Manufacturers' Sales of Storage Batteries

Tables:

• Japanese Balance of Trade for Batteries
• Japanese Exports of Batteries, by Type
• Graph: Product Mix of Japanese Exports of Primary Batteries: Value
• Graph: Product Mix of Japanese Exports of Primary Batteries: Quantity
• Graph: Product Mix of Japanese Exports of Storage Batteries: Value
• Graph: Product Mix of Japanese Exports of Storage Batteries: Quantity
• Japanese Imports of Batteries, by Type
• Graph: Product Mix of Japanese Imports of Primary Batteries: Value
• Graph: Product Mix of Japanese Imports of Primary Batteries: Quantity
• Graph: Product Mix of Japanese Imports of Storage Batteries: Value
• Graph: Product Mix of Japanese Imports of Storage Batteries: Quantity
• Japanese Manufacturers' Sales of Batteries:
  • Total
  • By Type
  • Primary Batteries, by Type: Value
  • Primary Batteries, by Type: Quantity
  • Storage Batteries, by Type: Value
  • Storage Batteries, by Type: Quantity
• Motor Vehicle Production in Japan, by Type
• Directory of Selected Japanese Battery Manufacturers

Part C: U.S. Foreign Trade of Batteries

Analysis:

• Overview
• U.S. Apparent Consumption
• U.S. Exports
• Leading U.S. Export Destinations
• U.S. Exports of Lead-Acid Storage Batteries
• U.S. Exports of Manganese-Dioxide Primary Batteries and Cells
• U.S. Imports
• Leading U.S. Import Sources
• Chinese Manufacturers Win Court Decision Against Eveready
• U.S. Imports of Lead-Acid Storage Batteries
• U.S. Imports of Manganese-Dioxide Primary Batteries

Tables:

• Graph: U.S. Balance of Trade for Batteries
• U.S. Balance of Trade for Batteries
• U.S. Apparent Consumption of Batteries
• U.S. Imports of Batteries as a Percentage of U.S. Apparent Consumption
• U.S. Exports of Batteries as a Percentage of U.S. Manufacturers' Sales
• U.S. Exports of Batteries
• Top Ten U.S. Export Destinations for Batteries: Value
• Dollar Market Shares of the Top Ten U.S. Export Destinations for Batteries
• Graph: Leading U.S. Export Destinations for Batteries: Value
• Top Ten U.S. Export Destinations for Batteries: Quantity
• Unit Market Shares of the Top Ten U.S. Export Destinations for Batteries
• Graph: Leading U.S. Export Destinations for Batteries: Quantity
• U.S. Exports of Batteries, by Country of Destination:
  • Lead-Acid Storage Batteries:
    • 12-Volt, for Starting Piston Engines:
      • 6 Kilograms or Less in Weight
      • More Than 6 Kilograms in Weight
    • Other 12-Volt
    • For Starting Piston Engines, Other Than 12-Volt
    • 36-Volt
    • 6-Volt
    • Except 6-Volt, 12-Volt, and 36-Volt
  • Nickel-Iron Storage Batteries
  • Nickel-Cadmium Storage Batteries
  • Other Storage Batteries
  • Parts for Lead-Acid Storage Batteries
  • Parts for Storage Batteries, Excluding Lead-Acid Type
  • Manganese-Dioxide Primary Batteries and Cells
  • Mercuric-Oxide Primary Batteries:
    • External Volume Greater Than 300 Square Centimeters
    • External Volume Not Greater Than 300 Square Centimeters
  • Silver-Oxide Primary Batteries:
    • External Volume Greater Than 300 Square Centimeters
    • External Volume Not Greater Than 300 Square Centimeters
  • Zinc-Air Primary Batteries and Cells
  • Lithium Primary Batteries and Cells
  • Other Primary Batteries and Cells
  • Primary Battery and Cell Parts
• U.S. Imports of Batteries
• Top Ten U.S. Import Sources for Batteries: Value
• Dollar Market Shares of the Top Ten U.S. Import Sources for Batteries
• Graph: Leading U.S. Import Sources for Batteries: Value
• Top Ten U.S. Import Sources for Batteries: Quantity
• Unit Market Shares of the Top Ten U.S. Import Sources for Batteries
• Graph: Leading U.S. Import Sources for Batteries: Quantity
• U.S. Imports of Batteries, by Country of Origin:
  • Lead-Acid Storage Batteries:
    • 36-Volt, Except Those Used for Starting Piston Engines
    • 12-Volt, for Starting Piston Engines:
      • 6 Kilograms or Less in Weight
      • More Than 6 Kilograms in Weight
  • 12-Volt, Except Those Used for Starting Piston Engines
  • For Starting Piston Engines, Except 12-Volt
  • For Other Applications:
    • 6-Volt
    • Used as a Primary Source of Electrical Power for Electrically Powered Vehicles
    • Other
  • Nickel-Cadmium Storage Batteries:
    • Used as a Primary Source of Electrical Power for Electrically Powered Vehicles
    • Sealed
    • Other
  • Nickel-Iron Storage Batteries:
    • Used as a Primary Source of Electrical Power for Electrically Powered Vehicles
    • Other
  • Other Storage Batteries Used as a Primary Source of Electrical Power for Electrically Powered Vehicles
  • Other Storage Batteries
  • Parts for Lead-Acid Storage Batteries
  • Parts for Storage Batteries, Excluding Lead-Acid Type
  • Manganese-Dioxide Primary Batteries
  • Mercuric-Oxide Primary Batteries:
    • External Volume Greater Than 300 Square Centimeters
    • External Volume Not Greater Than 300 Square Centimeters
  • Silver-Oxide Primary Batteries:
    • External Volume Greater Than 300 Square Centimeters
    • External Volume Not Greater Than 300 Square Centimeters
  • Zinc-Air Primary Batteries
  • Lithium Primary Batteries
  • Other Primary Batteries
  • Primary Battery and Cell Parts

SECTION IX: COMPANY PROFILES

• Introduction
• C&D Technologies, Inc.:
  • Overview
  • Company History
  • Financial Performance
  • Standby Power Division
  • Power Electronics and Motive Power Divisions
  • Facilities and Employees
  • Financial Summary and Analysis
• Douglas Battery Manufacturing Company:
  • Overview
  • Douglas Battery Sells Automotive Battery Business to East Penn
  • Products
• EaglePicher Holdings, Inc.:
  • Overview
  • Financial Performance
  • Products
  • Facilities and Employees
  • Financial Summary and Analysis
• East Penn Manufacturing Co., Inc.:
  • Overview
  • Batteries
• Energizer Holdings, Inc.:
  • Overview
  • Financial Performance
  • Batteries and Lighting Products
  • Facilities and Employees
  • Financial Summary and Analysis
• Energy Conversion Devices, Inc.:
  • Overview
  • Financial Performance
  • Ovonic Battery Segment
  • Facilities and Employees
  • Financial Summary and Analysis
• Exide Technologies:
  • Overview
  • Recent Company News
  • Financial Performance
  • Products
  • Facilities and Employees
  • Financial Summary and Analysis
• The Gillette Company (Duracell Inc.):
  • Overview
  • History of Duracell
  • Financial Performance
  • Duracell Products
  • Facilities and Employees
  • Financial Summary and Analysis
• GP Batteries (USA) Inc.:
  • Overview
  • Products
• Johnson Controls, Inc.:
  • Overview
  • Recent Company News
  • Financial Performance
  • Batteries
  • Financial Summary and Analysis
• Matsushita Electric Industrial Co., Ltd.:
  • Overview
  • Financial Performance
  • Batteries
  • Financial Summary and Analysis
• Spectrum Brands, Inc.:
  • Overview
  • Recent Company News
  • Financial Performance
  • Batteries
  • Facilities and Employees
  • Financial Summary and Analysis
• Ultralife Batteries, Inc.:
  • Overview
  • Financial Performance
  • Batteries
  • Financial Summary and Analysis
• Varta Aktiengesellschaft:
  • Overview
  • Financial Performance
  • Products
  • Financial Summary and Analysis

SECTION X: INDUSTRY DIRECTORIES

• Introduction
• Directory of Selected U.S. Manufacturers of Storage Batteries
• Directory of Selected U.S. Manufacturers of Primary Batteries