The 2005/2006 Market Outlook For Recreational & Leisure Vehicles

Abstract

Recreational and Leisure Vehicle Industry Trends - 2005/2006 US Outlook Report Recreational and Leisure Vehicle Market Long-Term Product Forecasts Through 2014

Report Highlights and Special Features

Recreational and Leisure Vehicle Products Included In The Report:

• Motorhomes
• Travel Trailers
• Campers
• Motorcycles
• Snowmobiles
• Conversion Vehicles
• All-Terrain Vehicles
• Bicycles
• Personal Watercraft
• And Much More!

• This report includes a comprehensive analysis of the financial health and performance of the leisure/recreational vehicle industry. Our in-depth look at the state of the leisure/recreational vehicle industry examines cost structure and profitability, employment trends, capital spending, and other critical operating characteristics.
• In addition to the detailed market statistics, this report provides a wealth of information at the company/brand level. Particular attention is devoted to new product developments, advertising trends and promotional strategies, market shares, and more.
• Battered by demanding work schedules and harried lifestyles, Americans are on a never-ending quest to get away from it all. Boating, camping, or simply riding off into the sunset has become the answer for many of today?s weekend warriors. Even rising gas prices have yet to put a damper on the fun, as key segments of the leisure/recreational vehicle industry continue to put up record sales figures.
• Manufacturers? sales of RVs totaled $11.5 billion in 2005, with sales of motorhomes alone amounting to nearly $6.2 billion. In volume terms, Type C motorhomes posted the strongest sales growth in 2004, followed by fifth-wheel trailers, Type B motorhomes, and conventional travel trailers.
• The snowmobile market remains in the doldrums, with consumer interest being eroded by below-average snowfalls in a number of key regions. Sales in the Canadian market, which have performed much better in recent years, have also slowed dramatically.
• Retail sales of motorcycles have more than doubled over the last five years. While imports play a prominent role in this market, domestic manufacturers have stayed in the game?and their ranks are expanding.
• Fleetwood, Kawasaki, Huffy, Arctic Cat, Harley-Davidson, Honda, Coachmen, Suzuki, Pacific Cycle, and Thor are just a few of the major competitors profiled in this report. Get the latest news on sales performance, competitive strategies, new products, plant openings and closings, joint ventures, and other recent activities of the movers and shakers in the industry.