Developing Integrated Market Research Functions for 2008

Charts and Graphics

Market Research Structures

• Percentage of Companies with Common Organizational Structure
  • Centralized vs. Decentralized
  • Dedicated Market Research Functions
  • Departments Involved in Market Research Activities

Market Research Budgets

• Market Research Budgets per Company for 2006 & 2007
  • US
  • Rest-of-World
• Market Research Budgets: Increases vs. Decreases
  • US
  • Rest-Of-World
• Percentage of Functions that Provide Budget Contributions
  • Average Percentage Contribution for 2007 by function
  • Average Monetary Contributions by Function
• Percentage of Companies That Tie Market Research Budgets to Brands
• ROI Measurement by Percentage of Companies
• Market Research Budgets for Mature Product

Market Research Staffing

• Market Research Staffing by Company for 2006 & 2007
  • US
  • Rest-of-World
• Market Research Staffing for Mature Products

Market Research Spending by Phase and Therapeutic Area

• Average Market Research Spending by Development Phase
  • Animal Health Products
  • Autoimmune Products
  • Cardiology & Thrombosis Products
  • CNS & Psychology Products
  • Consumer Products
  • Dermatology Products
  • Endocrinology Products
  • Gastroenterology Products
  • Hematology Products
  • Infectious Disease Products
  • Lifestyle Products
  • Medical Devices
  • Musculoskeletal Products
  • Oncology Products
  • Ophthalmology Products
  • Respiratory Products
  • Urology Products
  • Women' s Health Products

Competitive Intelligence Structures and Resources

• Competitive intelligence structures
  • Dedicated CI Functions
  • Departments Oversight for Competitive Intelligence
• Years That CI Has Been In Place
• Competitive Intelligence Budgets by Company: 2006 vs. 2007
  • US
  • Rest-Of-World
• Competitive Intelligence Budgets: Increases vs. Decreases
  • US
  • Rest-Of-World
• Competitive Intelligence Staffing for 2006 & 2007 by Company
  • US
  • Rest-Of-World
• Mature Products
  • Competitive Intelligence Budgets
  • Competitive Intelligence Staffing

Market Research Activities

• Time (in Months) to Complete Market Research Activities
• Budget Breakdown by Activity
  • Pre-Clinical
  • Phase 1
  • Phase 2
  • Phase 3a
  • Phase 3b
  • Registration & Launch
  • Phase 4
• Percentage of Budget Spent on Market Research Activities by Phase
  • Study Development
  • Data Collection
  • Data Analysis
  • Data Communication
  • Report Generation
  • Competitor Analysis
  • Brand Awareness Studies
  • Pricing Studies
  • Concept Testing
  • Market Potential Studies
  • Attribute Testing
  • Market Sizing Studies
  • Market Segmentation
  • Needs Assessment Studies
  • Collateral Testing
  • Other Activities
• Percentage of Companies Using Market Research Collection Tools per Phase
  • Internal Databases
  • Online Databases
  • Internet Portals
  • Focus Groups
  • Telephone Surveys
  • Web-Based Surveys
  • Government Information, Advocacy Groups or Payer Reps
  • Face-to-Face Interviews
  • Conventions and Meetings
  • Usability Testing
  • Mail Surveys
  • Customer & Patient Visits
  • Predictive Techniques
  • Sales Team
  • Mystery Shoppers
  • False-Flag Techniques
  • Phantom Interviews
• Primary vs. Secondary Research Budgets
• Qualitative vs. Quantitative Research Budgets

Outsourcing Metrics

• Most Commonly Outsourced Activities
• Percentage of Market Research Budgets Allocated to Outsourcing by Phase
  • US
    • Pre-Clinical
    • Phase 1
    • Phase 2
    • Phase 3a
    • Phase 3b
    • Registration and Launch
    • Phase 4
  • Rest-of-World
  • Pre-Clinical
  • Phase 1
  • Phase 2
  • Phase 3a
  • Phase 3b
  • Registration and Launch
  • Phase 4

Other Data

• Market Research Effectiveness Ratings
• Database in Place to Share Market Research Findings
• Common Market Research Challenges