Pharmaceutical Opinion Leader Management: Cultivating Today's Influential Physicians for Tomorrow

Table of Contents

Metrics Overview

The following is a list of metrics included in Pharmaceutical Opinion Leader Management. It summarizes the main categories and types of data in the report.

• Typical organizational structures
  • Thought leader management groups
    • By company size
  • MSL programs
    • Reporting relationships
    • Dedicated vs. non-dedicated
    • By company size
• Average staff sizes
  • Thought leader management groups
    • By company size
  • MSL programs
    • MSL staffing patterns (2004-2007)
    • By company size
• Average budgets
  • Thought leader management groups
    • US budgets
    • Rest-of-World budgets
    • By company size
    • Spending per activity
      • Identifying thought leader candidates
      • Recruiting thought leaders
      • Advisory boards
      • Thought leader training (general)
      • Compliance training
      • Promotional speeches
      • Educational speeches
      • Publications (manuscripts/abstracts)
      • Clinical activities (developing new trials)
      • Clinical activities (trials already running)
    • Percentage of budgets supplied by brands
      • By company size
  • MSL programs
    • US budgets
    • Rest-of-World budgets
    • By company size
• Average amount of hours spent per thought leader activity
• Thought leader profiles
  • By tier
• Segmentation criteria
  • By provider type
    • Expert-in-field
    • Specialist
    • Subspecialist
    • Surgeon
    • Primary care provider
    • Internal medicine
    • OB/GYN
    • Pediatrician
    • Dual degree
    • Family practitioner general practitioner (FPGP)
    • Physicians assistant
    • Nurse practitioner
    • Professional Healthcare Educators
  • By company size
  • By thought leader tier
    • Average years of clinical experience
    • Average number of publications per year
    • Average number of promotional speeches per year
    • Average levels of geographic influence
• Criteria rankings
  • Status among peers
  • Level of participation in clinical research
  • Publication impact factor
  • Therapeutic area
  • Years of experience
  • Geographic influence
• Number of thought leader relationships
  • Clinical relationships
    • By company size
    • US vs. Rest-of-World
  • Commercial relationships
    • By company size
    • US vs. Rest-of-World
• Number of thought leader relationships per MSL
  • By company size
• Number of thought leader interactions per MSL
  • By company size
  • Email exchanges
  • Face-to-face visits
  • Telephone conversations
• Percentage of companies that compensate for thought leader training
  • By company size
• Methods of compensation for thought leader training
  • By company size
• Opinion leader segmentation data
  • By company size
  • By thought leader tier
  • By therapeutic area