Pharmaceutical Competitive Intelligence: Expanding the Role and Reach of CI

Table of Contents

CHAPTER 1: STRUCTURING FOR SUCCESS

• Empowering Competitive Intelligence through Effective Structure
  • Percentage of Companies with Formal Competitive Intelligence Groups
  • Company I' s Global Structure
  • Decentralized Approach to CI
  • Linking Decentralized CI Groups
  • Way in Which CI Groups are Aligned
  • Company H' s Expertise Based Alignment
• Developing CI Career Paths and Understanding Skills that Lead to Success
  • Typical CI Hierarchy
  • CI Career Path
  • Desired Skills of CI Professionals

CHAPTER 2: RESOURCING FOR GROWTH

• Supporting Competitive Intelligence with Budgets and Staffing for Growth
  • Global Competitive Intelligence Spending by Company
  • US Competitive Intelligence Spending by Company
  • CI Headcounts Covering the US
  • CI Headcounts Covering Rest of World
• Supporting Brands Through Development: Phase-by-Phase Brand-Level Spending, Staffing and Activities
  • Phase at Which Companies Begin Conducting Competitive Intelligence to Support Developing Brands
  • Average CI Budget Supporting a Developing Product by Phase
  • Average CI FTEs Supporting a Developing Product by Phase
  • CI Budgets and Headcounts (in FTEs) Supporting a Developing Product in Pre-Clinical Trials through Registration & Launch
• Spending Analysis:
  • Quantitative vs. Qualitative and Primary vs. Secondary Research Choices- US and Rest of World Data
• Outsourcing of CI
  • Percentage of Budget Outsourced (US Competitive Intelligence)
  • Percentage of Budget Outsourced (Rest of World Competitive Intelligence)
• Funding of CI
  • Percentage of Companies with Dedicated Competitive Intelligence
  • Budgets
  • Number of Functions Contributing to Competitive Intelligence Budgets for Departments without Dedicated Budgets
  • Functions Contributing to Competitive Intelligence Budgets for Departments without Dedicated Budgets
  • Breakdown of Competitive Intelligence Budget Contributions for Departments without Dedicated Budgets
• Demonstrating ROI and Gathering Feedback from Internal Clients
  • Rating CI' s Biggest Challenges
  • Methodology for Measuring ROI

CHAPTER 3: INCREASING CI' S REACH

• Internal Resources for CI
  • Departments Participating in Internal Competitive Intelligence
  • Departments Participating in Collecting Competitive Intelligence
  • Departments Participating in Analyzing Competitive Intelligence
  • Departments Participating in Implementing Competitive Intelligence
  • Secondary Research Resources
• Timeline for Using CI Collection Tools-Phases at Which Companies Use Tools
  • Conventions and Meetings
  • Internal Portals
  • Online Databases
  • Sales Team
  • Face-to-Face Interviews
  • Information from Government, Advocacy Groups, Payer Reps
  • Predictive Techniques
• CI Data Storage Systems
  • Percentage of Companies with a System in Place to Share Past CI Projects