Summary
In the North American market, we are seeing the first results of the FCC mandate on integrated digital tuners in 2004. More terrestrial broadcasters in Europe are going digital, and the price differential between an analog and digital set is coming down to a reasonable level. While digital terrestrial broadcasting is stalled in Asia outside of Japan, DTV sets are available without tuners to offer consumers better picture quality and reduced size in flat panel sets.
All of these factors are contributing to our high expectations for the DTV set market. This report includes five-year unit shipment, ASP, and revenue forecasts for DTV sets in North America, Europe, Japan, and Asia. A discussion of display technologies leads to five-year unit shipment, ASP, and revenue forecasts for LCD TVs and Plasma TVs. We also forecast RPTVs with microdisplays and BOMs for ATSC and DVB-T tuners.
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