Abstract
This report looks at how TV advertising is changing in the face of increased competition from the Internet, video games and pre-packaged content, as well as new technologies such as personal video recorders. The report includes forecasts of new advertising methods such as video game advertising and product placement, as well as TV, cable, Internet and radio advertising.
The report features two surveys: One is a survey of TV, cable and advertising professionals, giving their perspective on new technologies and the impact on TV advertising. The other is of media savvy consumers and how they are changing their viewing habits, as well as consumption of advertising.
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