Abstract
Location-Based Services (LBS), long considered a strong growth opportunity
for the US wireless consumer market, may finally be poised to realize their
potential. LBS is one of many service categories that has been repeatedly called
"the next big thing" and has been the subject of aggressive revenue
projections on the part of industry insiders. However, the LBS market has yet to
materialize in a big way, hampered by slower-than-expected carrier deployments.
This report, based on In-Stat/MDRs Consumer Mobility Study, contains the
following analysis related to the LBS market in the US:
- Assessment of consumer wireless subscriber demand for LBS, both on a
general level and for each of 13 specific LBS application concepts, including:
driving directions, maps, local traffic updates, mobile city guide, local
weather information, pedestrian directions, child tracking, digital compass,
friend finder, mobile blogging, location-based games, mobile matchmaking, and
location-enabled 411 directory assistance. - Detailed profiles of the users most
interested in purchasing LBS, including analysis of demographics, professional
profiles, and wireless purchasing patterns. Includes comparisons between
subscribers interested in LBS, all mobile data users, and the overall wireless
subscriber base. - Examination of consumer attitudes about key LBS issues,
including E-911 safety perceptions, as well as personal privacy concerns.
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