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[Report]

Consumer Demand for Location-Based Services

Published: 2004/11

Contact 24 hrs/day
Description

Table of Contents

  • Executive Summary
  • Methodology
    • Consumer Mobility Study Methodology
    • Consumer Mobility Study Questions
  • Introduction
    • Background
    • Study Objectives
  • Consumer Interest in LBS: Preferences and Profiles
    • Overall Interest in LBS Applications
    • Current Wireless Handset Features
    • Willingness to Pay for Handset Features
    • Use of Wireless Data Services
    • Use of Home Technology Products
    • Overall LBS Interest: Demographic Profile
    • Overall LBS Interest: Professional Profile
    • Overall LBS Interest: Purchasing Profile
    • LBS Interest by Choice of Carrier
  • Consumer LBS Applications
    • Summary: Interest in LBS Applications
    • LBS Application Interest: Driving Directions
    • Driving Directions: Demographic Profile
    • Driving Directions: Professional Profile
    • Driving Directions: Purchasing Profile
    • Driving Directions: Choice of Carrier
    • LBS Application Interest: Maps on Mobile Phone Display
    • Maps: Demographic Profile
    • Maps: Professional Profile
    • Maps: Purchasing Profile
    • Maps: Choice of Carrier
    • LBS Application Interest: Local Traffic Updates
    • Local Traffic Updates: Demographic Profile
    • Local Traffic Updates: Professional Profile
    • Local Traffic Updates: Purchasing Profile
    • Local Traffic Updates: Choice of Carrier
    • LBS Application Interest: Mobile City Guide
    • Mobile City Guide: Demographic Profile
    • Mobile City Guide: Professional Profile
    • Mobile City Guide: Purchasing Profile
    • Mobile City Guide: Choice of Carrier
    • LBS Application Interest: Local Weather Information
    • Local Weather Information: Demographic Profile
    • Local Weather Information: Professional Profile
    • Local Weather Information: Purchasing Profile
    • Local Weather Information: Choice of Carrier
    • LBS Application Interest: Pedestrian Directions
    • Pedestrian Directions: Demographic Profile
    • Pedestrian Directions: Professional Profile
    • Pedestrian Directions: Purchasing Profile
    • Pedestrian Directions: Choice of Carrier
    • LBS Application Interest: Child Tracking
    • Child Tracking: Demographic Profile
    • Child Tracking: Professional Profile
    • Child Tracking: Purchasing Profile
    • Child Tracking: Choice of Carrier
    • LBS Application Interest: Digital Compass on Mobile Phone
    • Digital Compass: Demographic Profile
    • Digital Compass: Professional Profile
    • Digital Compass: Purchasing Profile
    • Digital Compass: Choice of Carrier
    • LBS Application Interest: Friend Finder
    • Friend Finder: Demographic Profile
    • Friend Finder: Professional Profile
    • Friend Finder: Purchasing Profile
    • Friend Finder: Choice of Carrier
    • LBS Application Interest: Mobile Blogging
    • Mobile Blogging: Demographic Profile
    • Mobile Blogging: Professional Profile
    • Mobile Blogging: Purchasing Profile
    • Mobile Blogging: Choice of Carrier
    • LBS Application Interest: Location-Based Games
    • Location-Based Games: Demographic Profile
    • Location-Based Games: Professional Profile
    • Location-Based Games: Purchasing Profile
    • Location-Based Games: Choice of Carrier
    • LBS Application Interest: Date Finder - Mobile Matchmaking
    • Date Finder: Demographic Profile
    • Date Finder: Professional Profile
    • Date Finder: Purchasing Profile
    • Date Finder: Choice of Carrier
    • Interest in Location-Enabled Directory Assistance
    • Likelihood to Use Location-Enabled Directory Assistance
    • Willingness to Pay for Location-Enabled Directory Assistance
    • Location-Enabled 411: Demographic Profile
    • Location-Enabled 411: Professional Profile
    • Location-Enabled 411: Purchasing Profile
    • Location-Enabled 411: Choice of Carrier
  • Consumer Attitudes About Location-Based Services
    • Preferred Payment Model
    • Attitudes About E-911
    • Sensitivity to Privacy Issues
    • Specific Privacy Concerns
    • Comfort Level with Location Deactivation Option
  • Summary and Conclusions

List of Tables

  • Table 1. Overall LBS Interest: Demographic Profile
  • Table 2. Overall LBS Interest: Professional Profile
  • Table 3. Overall LBS Interest: Wireless Purchasing Profile
  • Table 4. Consumers Interested in Driving Directions: Demographic Profile
  • Table 5. Consumers Interested in Driving Directions: Professional Profile
  • Table 6. Consumers Interested in Driving Directions: Purchasing Profile
  • Table 7. Consumers Interested in Maps Application: Demographic Profile
  • Table 8. Consumers Interested in Maps Application: Professional Profile
  • Table 9. Consumers Interested in Maps Application: Purchasing Profile
  • Table 10. Consumers Interested in Local Traffic Updates: Demographic Profile
  • Table 11. Consumers Interested in Local Traffic Updates: Professional Profile
  • Table 12. Consumers Interested in Local Traffic Updates: Purchasing Profile
  • Table 13. Consumers Interested in Mobile City Guide: Demographic Profile
  • Table 14. Consumers Interested in Mobile City Guide: Professional Profile
  • Table 15. Consumers Interested in Mobile City Guide: Purchasing Profile
  • Table 16. Consumers Interested in Local Weather Information: Demographic Profile
  • Table 17. Consumers Interested in Local Weather Information: Professional Profile
  • Table 18. Consumers Interested in Local Weather Information: Purchasing Profile
  • Table 19. Consumers Interested in Pedestrian Directions: Demographic Profile
  • Table 20. Consumers Interested in Pedestrian Directions: Professional Profile
  • Table 21. Consumers Interested in Pedestrian Directions: Purchasing Profile
  • Table 22. Consumers Interested in Child Tracking: Demographic Profile
  • Table 23. Consumers Interested in Child Tracking: Professional Profile
  • Table 24. Consumers Interested in Child Tracking: Purchasing Profile
  • Table 25. Consumers Interested in Digital Compass: Demographic Profile
  • Table 26. Consumers Interested in Digital Compass: Professional Profile
  • Table 27. Consumers Interested in Digital Compass: Purchasing Profile
  • Table 28. Consumers Interested in Friend Finder: Demographic Profile
  • Table 29. Consumers Interested in Friend Finder: Professional Profile
  • Table 30. Consumers Interested in Friend Finder: Purchasing Profile
  • Table 31. Consumers Interested in Mobile Blogging: Demographic Profile
  • Table 32. Consumers Interested in Mobile Blogging: Professional Profile
  • Table 33. Consumers Interested in Mobile Blogging: Purchasing Profile
  • Table 34. Consumers Interested in Location-Based Games: Demographic Profile
  • Table 35. Consumers Interested in Location-Based Games: Professional Profile
  • Table 36. Consumers Interested in Location-Based Games: Purchasing Profile
  • Table 37. Consumers Interested in Date Finder: Demographic Profile
  • Table 38. Consumers Interested in Date Finder: Professional Profile
  • Table 39. Consumers Interested in Date Finder: Purchasing Profile
  • Table 40. Consumers Interested in Location-Enabled 411: Demographic Profile
  • Table 41. Consumers Interested in Location-Enabled 411: Professional Profile
  • Table 42. Consumers Interested in Location-Enabled 411: Purchasing Profile

List of Figures

  • Figure 1. Overall Consumer Interest in Location-Based Services
  • Figure 2. Summary: Top Five LBS Applications
  • Figure 3. Perceived Attractiveness to Consumers of One or More LBS Applications
  • Figure 4. Current Wireless Handset Features
  • Figure 5. Willingness to Pay for Handset Features
  • Figure 6. Use of Wireless Data Services
  • Figure 7. Use of Home Technology Products
  • Figure 8. Overall Interest in LBS Applications by Choice of Wireless Carrier
  • Figure 9. Summary: Interest in LBS Applications
  • Figure 10. LBS Application Interest: Driving Directions
  • Figure 11. Consumer Interest in Driving Directions by Choice of Carrier
  • Figure 12. LBS Application Interest: Maps on Mobile Phone Display
  • Figure 13. Consumer Interest in Maps Application by Choice of Carriers
  • Figure 14. LBS Application Interest: Local Traffic Updates
  • Figure 15. Consumer Interest in Local Traffic Updates by Choice of Carrier
  • Figure 16. LBS Application Interest: Mobile City Guide
  • Figure 17. Consumer Interest in Mobile City Guide by Choice of Carrier
  • Figure 18. LBS Application Interest: Local Weather Information
  • Figure 19. Consumer Interest in Local Weather Information by Choice of Carrier
  • Figure 20. LBS Application Interest: Pedestrian Directions
  • Figure 21. Consumer Interest in Pedestrian Directions by Choice of Carrier
  • Figure 22. LBS Application Interest: Child Tracking
  • Figure 23. Consumer Interest in Child Tracking by Choice of Carrier
  • Figure 24. LBS Application Interest: Digital Compass on Mobile Phone
  • Figure 25. Consumer Interest in Digital Compass by Choice of Carrier
  • Figure 26. LBS Application Interest: Friend Finder
  • Figure 27. Consumer Interest in Friend Finder by Choice of Carrier
  • Figure 28. LBS Application Interest: Mobile Blogging
  • Figure 29. Consumer Interest in Mobile Blogging by Choice of Carrier
  • Figure 30. LBS Application Interest: Location-Based Games
  • Figure 31. Consumer Interest in Location-Based Games by Choice of Carrier
  • Figure 32. LBS Application Interest: Date Finder - Mobile Matchmaking
  • Figure 33. Consumer Interest in Date Finder by Choice of Carrier
  • Figure 34. Interest in Location-Enabled Directory Assistance
  • Figure 35. Likelihood to Use Location-Enabled Directory Assistance
  • Figure 36. Willingness to Pay for Location-Enabled Directory Assistance
  • Figure 37. Consumer Interest in Location-Enabled 411 by Choice of Carrier
  • Figure 38. Preferred Payment Model for LBS
  • Figure 39. Consumer Attitudes About E-911
  • Figure 40. Consumer Sensitivity to LBS Privacy Issues
  • Figure 41. Specific LBS Privacy Concerns
  • Figure 42. Comfort Level with Location Deactivation Option
Description

[Report]
Consumer Demand for Location-Based Services
Published: 2004/11
Published by : In-Stat In-Stat

Price:
US $ 2,495.00 PDF and Excel File by E-mail (Single User License)
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Product Code : CG25040
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