Abstract
Cable TV operators, particularly those in North America, continue to expand the availability of
Video-on-Demand (VOD) service. Over the past two years, the time-shifting video service has become a
popular marketing tool for the cable industry. At the same time, cable operators continue to
experiment with different programming packages and VOD marketing strategies. This experimentation
has led to an important development: the growth in Free-on-Demand (FOD) cable services and content.
This report covers VOD services provided by cable TV operators. It examines the relationship
between interactive TV services and VOD, and discusses the different types of VOD services that are
available. The report specifically covers the packaging and economics of VOD services, looks at the
business model of VOD, and provides a comprehensive look at current cable-based VOD deployments.
The report also provides the results of a US consumer survey. The survey asked over 1,700 US
households about their awareness, and their use, of cable-based VOD services. The report also
provides North American and worldwide forecasts for VOD subscribers and service revenues through the
year 2009.
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