Summary
The fixed telemetry market may not be as glamorous as voice services or as rapidly growing as wireless Internet access, but its market potential is ultimately larger. The challenges are that the time horizons to buy and install are longer than for voice services and the buying process is more complicated. On the positive side, these customers are large, reliable customers that do not need much support once installed. A deliberate plan to serve these market segments is necessary to achieve customer satisfaction and maximize profitability.
This report provides a review of the state of the market with a historical perspective, overviews the market needs, and projects prospects for the future. The greatest opportunities are with safety and security applications and involve Telemetry Service Providers. Wireless Point of Sale will grow, but not much faster than the historical rates that have been disappointing organizations for many years. This report is for any decision-maker involved in evaluating an investment in the telemetry marketplace.
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