Abstract
VoIP business subscribers find a great deal of satisfaction and value from
their VoIP services, and would readily recommend VoIP to business associates
as well as friends and family. While long-distance cost savings continues to
be the primary motivating factor in choosing VoIP, subscribers find value in
the features and functionality the technology provides once they begin to
experience the service.
These are key conclusions from In Stat's recent Business VoIP End-User survey
of 268 business VoIP users. Other key findings include: -Business users use
residential services and personal VoIP accounts. While no service provider
dominates in this space, on balance, business end-users to date have been
attracted to service providers that concentrate on the residential market.
-VoIP end-users quickly become savvy users of the features and functionalities
that allow cost savings and increased control over communications. -Limited
wireline displacement. -Users are satisfied; quality is not an issue. -Friends
and family influence purchase decisions! -Cost savings remains a key purchase
driver. -SOHO and small businesses are vital target markets.
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