Abstract
What are edutainment toys and why is In-Stat covering this market? Edutainment
toys are intended to educate children during play. A particular segment of
edutainment toys has distinguished itself by incorporating existing technology
typically found in higher-end consumer electronics. Portable, multimedia
applications, such as mobile handsets and portable media players, represent
some of the strongest revenue opportunities for semiconductor companies.
In-Stat believes that portable, multimedia edutainment toys represent an
emerging revenue opportunity for the semiconductor industry. The worldwide
market for edutainment toys reached $1.7 million in 2005, and In-Stat expects
this figure to hit $5.5 billion by 2010. The growth in the edutainment toy
segment is taking place as the costs of microprocessors and memory chips drop
significantly. And semiconductor companies, like LSI Logic, are already poised
to take advantage of this opportunity by targeting existing multimedia
solutions at the price-sensitive edutainment toy market. This report includes
worldwide forecasts for unit shipments, ASPs, and revenue for edutainment
toys. It also includes US market share for the top manufacturers, such as
LeapFrog Enterprises and VTech, in this industry. Finally, this report
examines the semiconductor content found in a typical, portable edutainment
product found on the market today.
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