Edutainment Toys: Not Just Child's Play, but a Potential Revenue Opportunity for the Semiconductor Industry

Table of Contents

Executive Summary

Methodology

Introduction

Manufacturers

• Fisher-Price
  • KidTronics
• Hasbro
  • PLAYSKOOL VIDEONOW JR Portable Video Player
• LeapFrog Enterprises
  • Screen-Based Products
    • Leapster Multimedia Learning Game System
    • Leapster L-MAX Learning Game System
  • FLY Pentop Computer
• Sega Toys
  • PICO
  • CoCoPad Learning System
• VTech
  • V.Smile TV Learning System
  • V.Smile Pocket
  • V.Flash
  • V.Smile Baby

Component Suppliers

• ARC International
• Freescale Semiconductor, Inc.
• LSI Logic

Major Market Trends for 2006

• Parents Are Spending More Money on Infants
• Products Are Incorporating "Grow-with-Me" Features
• Learning Platforms are Displacing Standalone Toys
• Mainstream Technology Entering the Edutainment Market
• Kids are Getting Older Younger

Distribution Channel Trends

• Mass Market Retailers Grow in Importance
• Specialty Toy Retailers Consolidate
• Seasonality Increases Manufacturers' Risks

Forecast

• Worldwide Revenue
  • US Market Share
• Average Sale Prices
• Worldwide Unit Shipments
• Semiconductor Content Forecast