Abstract
Global Positioning System (GPS) technology is now low-cost enough to
incorporate into portable Consumer Electronic (CE) devices that are affordable
for most consumers. In-Stat wanted to determine the level of interest for
handheld GPS devices as standalone products, as well as GPS integration in
other portable products.
In-Stat's latest primary research-based report offers survey results that show
respondents' level of familiarity with portable GPS products. In addition, it
highlights handheld GPS owners' purchase influencers and brand preferences.
Finally, the report outlines respondents' opinions toward GPS integration in
other portable devices, such as cell phones, MP3 players, and Personal Digital
Assistants (PDAs).
This report should be of interest to handheld GPS device manufacturers, as
well as suppliers to and manufacturers of other portable CE devices that are
looking to incorporate GPS technology as an additional, compelling feature.
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