In-Sights: Consumer Perceptions of Handheld GPS Devices

Table of Contents

List of Tables

• Table 1. Reason for Not Owning a Handheld GPS Device
• Table 2. How Interested Are You in Purchasing a Handheld GPS Device in the Next 12 Months?
• Table 3. How Much Are You Willing To Pay for a Handheld GPS Device?
• Table 4. Price Premium Willing to Pay For GPS Technology in a Portable Device

List of Figures

• Figure 1. How Familiar Are You With Handheld GPS Devices?
• Figure 2. What is the Most Important Criterion To You When Purchasing a Handheld GPS Device?
• Figure 3. What Brand of Handheld GPS Device Do You Own?
• Figure 4. Most Important Criterion at Time of Purchase
• Figure 5. Would You Be More Interested in GPS Technology if it Were Incorporated into Another Portable Device?
• Figure 6. What Type of Portable Device Would You Want to be GPS-Enabled?