Abstract
Summary
The "Audience of One" describes the way that the modern electronic
entertainment industry is shaping up. Each individual represents an "Audience
of One," and will soon be in position to request that they have access to
their electronic entertainment content in any location, on any device, at any
time. The concept of the "Audience of One" describes the many new addressable
market segments that are emerging. There will still be a mass market for DVDs
and music, but there will be many new segments and sub-segments that provide
incremental revenue opportunities based on new packaging, new delivery
methods, and new devices that make it possible to "consume" electronic
entertainment during more hours of a consumer's day. Convenience is becoming
as important as the Content, and the more delivery systems that enter into the
mix, the more options for convenient Content usage appears.
This report starts at the macro level and discusses the Internet as the de
facto storefront for this new audience and its associated emerging markets.
The next topics scale down to the user and cover the devices, the channels
used to disseminate the Content, and the UMD market. The following section
covers luggable media. Finally, the report concludes with a discussion of the
importance of managed copies and future expectations.
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