Abstract
Mobile gaming has been touted as a killer mobile data application, and
examples are often made of the success of mobile gaming in the Asia/Pacific
region. Although mobile gaming in the region accounts for over half of
worldwide mobile gaming revenues, future revenue growth cannot be taken for
granted. In-Stat's Mobile Content 2006 Survey, conducted in seven Asia/Pacific
countries, reveals that mobile gaming, even among current mobile gamers, is
not generating much interest and spending among mobile users.
While the market for mobile games in Asia/Pacific is growing, with both more
mobile users and more gaming-capable handsets, the needs and requirements of
mobile users with regards to mobile gaming are still not sufficiently
satisfied. For mobile gaming to push into the mass market segment of mobile
users, issues such as the poor user experience need to be addressed.
The survey reveals the viewpoint of the mobile user towards mobile gaming, the
factors leading to these results, as well as possible solutions. Usage levels
and spending patterns of current Asia/Pacific mobile gamers are also covered.
We have also profiled key mobile gaming developers in various countries.
Mobile Gaming in Asia: Room for Improvement covers the market for mobile
gaming in the Asia/Pacific region. It contains forecasts for mobile gaming
revenues through 2010, and takes a close look at major mobile gaming markets.
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