Abstract
In October of 2006, In-Stat published a major In-Depth Report entitled "Cable
Headends: Fixed Mobile Convergence (FMC) Powers Cable TV Counterpunch to
IPTV," #IN0603163MBI. During 2007, we expect Digital Addressable Advertising
to begin emerging, and then to become a key, long-term growth driver later on.
This update provides our analyses and forecasts for the emerging Digital
Addressable Advertising product market for Digital Cable TV.
- 1. Products include hardware, software, systems, and services
- 2. Addressable Advertising adds to our previous forecasts
- 3. Content providers are beginning to support Addressable Advertising, and
Cable TV is ready to respond
- 4. Regional forecasts for the number of headends and the annual value of
four categories of products
- 5. This report provides "early warning" indications of the timing and
growth opportunities for the emerging market of Addressable Advertising
products across the worldwide Digital Cable TV industry.
This market is currently just coming out of its early trial phases, and it
will take another year to really come into its own. Our market model shows
that the worldwide annual value of Digital Addressable Advertising equipment,
software, systems, and services is likely to exceed US$540 million during 2011.
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