Abstract
In recent years, online communities, also known as social networks, have
experienced stellar growth. Beginning in the mid-90' s, social networks allow
individuals to connect virtually, via the Internet, based on common interests.
In the twelve years that followed, more than 400 social networking sites have
populated the Internet. As these sites struggle to attain critical mass and
retain members, they also search for business models to attract venture
capitalists and achieve profitability.
This In-Depth Analysis defines types of social networks, profiles
participants, explores popular business models, discusses the migration of
social networks to mobile technology, and incorporates the results of an
In-Stat survey about online communities.
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