Abstract
The size of a market measured in annual revenue is the starting point for
organizations to evaluate the reallocation of resources. The "Share of Wallet"
reports use industry and economic data to set a baseline for the size of the
wireless and wireline telecommunications markets within the US. Trend
analysis, information from In-Stat surveys, and economic principles are used
to forecast future market sizes.
This report looks at the spending within enterprises. The focus is on wireless
service for both wireless voice and mobile data, and the spending on wireless
equipment within this segment. To put the wireless spending data in
perspective, it is compared to wireline spending. The key finding is that
spending on wireless services is projected to exceed spending on wireline
services by 2011. This is surprising in that wireless spending in the majority
of larger-sized business is managed very casually. As it becomes the dominant
telecommunications cost within an organization, companies should watch this
expense more closely.
Another significant finding is that mobile data spending is growing much
faster than the spending for wireless voice services. Wireless voice growth is
in single digits, with an 8% CAGR, while mobile data is almost five times
that, with a 30% CAGR. Some people within the telecommunications industry tend
to focus on voice services. This focus would miss the greatest growth
opportunities.
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