Online Entertainment Infrastructure

Table of Contents

• Executive Summary
• Online Entertainment Crosses the Chasm
  • The “Killer App” Of Television Is Television
  • Online Entertainment That Features TV Programming Will Not Take Place in a Vacuum, Six Vectors of Growth Need to be Managed
    • Technology Vector
    • Delivery System Vector
    • Retransmission Consent Agreements Further Complicate the Situation
    • Audience Vector
    • Content Vector
    • Advertising Vector
    • Business Vector
  • Workflows and End Points
    • Workflows Create the TV Content
    • End Points Consume the Content
    • Workflows Multiply as the Number of End Points Increases
    • The Evolution of Search and Social Networks Further Complicate Workflows
• Search and Social Networks Plus TV Content Equals the Future
  • Six Steps Will Tie Social Networks and Search to TV Programs
  • Step One: Search with Advertising, both Online and Mobile
    • Step Two: Social Networks of Varying Types
    • Step Three: Social Networks and Fans Connect with Their Favorite TV Shows
    • Step Four: TV Networks Will Create Programming Influenced by Social Networks
    • Step Five: Online Entertainment Will Be Filtered Toward End Users
    • Step Six: Addressable Advertising Influenced by Search and Social Networks
• TV Networks Gear Up to Produce TV Programs in a New Environment- Create Once, Output to Many
  • The Video Delivery Value Chain is Far Reaching and Complex
    • Pre-Production
    • Production
    • Post-Production
    • Packaging for Staging, Including Branding, Metadata, and DRM
    • Staging for Distribution
    • Interfacing With eCommerce Services, Such As Subscriptions, Pay-Per-View, Etc.
    • Setting up Links to Addressable Advertising
    • Online Promotion and Building the “Buzz”
    • Distribution of the Video to End Users with Addressable Advertising Linked In
    • Delivery Assurance and Quality Control Services
    • Monitoring, Tracking, and Reporting Usage
    • Life Cycle Management of the Video Content
    • Life Cycle Management of the Addressable Advertising Content
    • Reconciliation and Rationalization of Payments to all Parties
    • Ongoing Interactions of Feedback and Inputs from End-Users and Service Providers
  • Partners Must Be Chosen and Developed for Each Step of the Process
  • Workflow for Digital TV Production Needs to Account for all Eventual Users
• The BBC' s Digital Media Initiative
• Major League Baseball Advanced Media Delivers “Live” Content
• NBC Universal and News Corp. Create a Web-Wide TV Service
  • Comcast to Participate
• CBS Interactive Audience Network
• Disney: ABC, ESPN, Disney.com
• Content Delivery Networks and Online Publishers
  • Akamai
  • Limelight Networks
  • Internap Network Services and Vitalstream CDN
  • Level 3 Communications and Savvis CDN
  • Maven Networks
  • thePlatform
  • Brightcove, Inc.
  • Joost
  • Vibe Solutions Group PyroTV Personalizes Video Viewing
• Portals on ISPs Will Compete with Google, MSN, AOL, Yahoo!
  • Synacor Makes a Web Portal a True “Home” Page
• Regional Forecasts for the Online Entertainment Infrastructure
  • North America by Category
  • Europe by Category
  • Asia by Category
  • ROW by Category
• Worldwide Summary by Category
• Regional Value of All Categories Combined
• Methodology
• Related In-Stat Reports

• Table 1. Sub-Segments of Technology, Delivery System, and Audience Growth Vectors
• Table 2. Sub-Segments of Content, Advertising, and Business Model Growth Vectors
• Table 3. Annual Value of Online Entertainment Infrastructure by Category, North America (US$ in Millions, by Category, Annual Growth Rate, Percent of Total)
• Table 4. Annual Value of Online Entertainment Infrastructure by Category, Europe (US$ in Millions, by Category, Annual Growth Rate, Percent of Total)
• Table 5. Annual Value of Online Entertainment Infrastructure by Category, Asia (US$ in Millions, by Category, Annual Growth Rate, Percent of Total)
• Table 6. Annual Value of Online Entertainment Infrastructure by Category, ROW (US$ in Millions, by Category, Annual Growth Rate, Percent of Total)
• Table 7. Annual Value of Online Entertainment Infrastructure by Category, Worldwide (US$ in Millions, by Category, Annual Growth Rate, Percent of Total)
• Table 8. Annual Value of All Categories Combined by Region (US$ in Millions, by Category, Annual Growth Rate, Percent of Total)

• Figure 1. Worldwide Annual Value of Hardware, Bandwidth, and Services for Online Entertainment (Worldwide Annual Value, US$ Millions, by Category)
• Figure 2. Search Leads the Way for Internet Interactivity with Key Words Linked to Banner Ads and Click-Through Advertising
• Figure 3. Social Networks Create an Additional “Value Added” Layer of Services
• Figure 4. TV & Movie Producers Connect to Social Networks and Mine Search Databases
• Figure 5. TV and Movies Produced with Inputs From Social Networks and Search Services
• Figure 6. Diagram Showing the Interaction Among Social Networks, Search, TV and Movie Program Planning And Production, and Addressable Advertising
• Figure 7. Diagram with Notations Indicating Relative Timing Of How Each Step In The Evolution Of TV On The Internet Is Likely To Occur
• Figure 8. Staging Programming Content and Addressable Advertising Content for Distribution
• Figure 9. Diagram Showing the New Workflow That is Emerging for Broadcast TV Services
• Figure 10. Illustration Showing All the Likely Delivery Systems that Must be Supported for TV, Movie, and Addressable Advertising Content
• Figure 11. Overview Diagram of Synacor' s Innovative Portal Solution
• Figure 12. Annual Value of Online Entertainment Infrastructure by Category, North America (US$ in Millions)
• Figure 13. Share of Total Value for Each Category Showing Trend Line, North America (Percent of Total Annual Value by Category)
• Figure 14. Annual Value of Online Entertainment Infrastructure by Category, Europe (US$ in Millions)
• Figure 15. Share of Total Value for Each Category Showing Trend Line, Europe (Percent of Total Annual Value by Category)
• Figure 16. Annual Value of Online Entertainment Infrastructure by Category, Asia (US$ in Millions)
• Figure 17. Share of Total Value for Each Category Showing Trend Line, Asia (Percent of Total Annual Value by Category)
• Figure 18. Annual Value of Online Entertainment Infrastructure by Category, ROW (US$ in Millions)
• Figure 19. Share of Total Value for Each Category Showing Trend Line, ROW (Percent of Total Annual Value by Category)
• Figure 20. Annual Value of Online Entertainment Infrastructure by Category, Worldwide (US$ in Millions)
• Figure 21. Share of Total Value for Each Category Showing Trend Line, Worldwide (Percent of Total Annual Value by Category)
• Figure 22. Pie Chart Showing Relative Value of Each Category in 2006, Worldwide (US$ in Millions)
• Figure 23. Pie Chart Showing Relative Value of Each Category in 2011, Worldwide (US$ in Millions)
• Figure 24. Annual Value of All Categories Combined by Region (US$ in Millions)
• Figure 25. Trend Line for Share of Total Value for All Categories Combined, by Region (Percent of Total Annual Value by Region)