Abstract
Companies have invested heavily in developing both their company and product
brands. However, a recent survey of technology early adopters, with a sampling
of newer brands from AMD, ATI (now part of AMD, which was figured into the
results), IBM, Intel, NVIDIA, and VIA indicates that while a product brand may
be identified, it is often not associated with the company that manufactures
the product, and even more often incorrectly identified the platform for which
the product was developed.
This report looks at the results of a survey of newer processor brands and
their recognition rates. This report also looks at the considerations that
decision makers of branding efforts need to make.
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