Processor Branding, Leaving Its "Mark" On Customer Minds

Table of Contents

• The Survey
  • Understanding the Branding Concept
  • Product Brand Identification
  • Company Association
  • Platform Association
  • Alphanumeric Product Numbering Schemes
• Micro-architecture Brand
• Summary
• Appendix-Questions Asked in Survey

List of Tables

• Table 1. Product Brand Identification (418 Respondents)
• Table 2. Correct Company Association (418 Respondents)
• Table 3. Incorrect Company Association (418 Respondents)
• Table 4. Association Not Known Percentages (418 Respondents)
• Table 5. Platform Association
• Table 6. Correct Product Number Performance (128 Respondents)
• Table 7. Core Micro-architecture Brand (417 Respondents)
• Table 8. AMD64 Micro-architecture Brand (417 Respondents)