Abstract
Summary
Mobile location-based services (LBS) are a potential source of growth for
wireless carriers, service providers, navigation software vendors, and mobile
phone manufacturers. To help industry players learn more about customer
attitudes toward mobile LBS, In-Stat carried out a web survey in March 2007.
The study focused on customer interest and usage behavior.
This report is based on data from 725 respondents, 563 (or 77.7%) of which had
not previously used mobile LBS, and 162 (or 22.3%) of which are existing
users. It analyzes the characteristics of existing users first and discusses
the factors influencing people' s interest in mobile LBS. The report also
explores acceptable locating accuracy, acceptable payments, and preferred
navigation service models for LBS.
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