GPS Phones Will Drive Mobile LBS Spending

Table of Contents

• Executive Summary
• Introduction
• Survey Demographics
• Survey Results
  • Characteristics of Existing Users
  • Potential User Interest in Mobile Location-Based Services
    • Overall Interest Level
    • Interest in Nine Mobile LBS Applications
  • Potential User Usage Behavior for Mobile LBS
    • Acceptable Location Accuracy
    • Acceptable Monthly Payments for Mobile LBS
    • Willingness to Buy a GPS Phone
    • Preferred Service Model for Navigation
• Conclusions
• Methodology
• Related In-Stat Reports

• Table 1. Profile of Existing Users of Mobile LBS
• Table 2. Comparison between Existing Users and Potential Users, by Age
• Table 3. Comparison between Existing Users and Potential Users, by Occupation
• Table 4. Comparison between Existing Users and Potential Users, by Income

• Figure 1. Age of Respondents
• Figure 2. Occupation of Respondents
• Figure 3. Personal Monthly Income of Respondents
• Figure 4. Respondents' Monthly Spending on Value-added Services
• Figure 5. Wireless Service Brand of Respondents
• Figure 6. Respondents' Service Brand, by Monthly Mobile Value-added Services Spending
• Figure 7. Respondents' Attitude to New Technology
• Figure 8. Have You Used Mobile Location-based Services?
• Figure 9. Respondents' Usage of Mobile LBS, by Attitude to New Technology
• Figure 10. Why Don' t You Use Mobile Location-based Services?
• Figure 11. Respondents' Interest in Mobile LBS
• Figure 12. Respondents' Interest in Mobile LBS, by Age
• Figure 13. Respondents' Interest in Mobile LBS, by Occupation
• Figure 14. Respondents' Interest in Mobile LBS, by Monthly Income
• Figure 15. Which Applications of Mobile LBS Are You Interested in?
• Figure 16. Acceptable Locating Accuracy
• Figure 17. Acceptable Monthly Payments (US$)
• Figure 18. Will You Buy a Mobile Phone with GPS Function?
• Figure 19. How Much are You Willing to Pay for a Mobile Phone with GPS Function? (US$)
• Figure 20. Which Service Model of Navigation Would You Prefer to Use?
• Figure 21. Respondents' Preferred Service Model, by Attitude toward New Technology
• Figure 22. Acceptable Payments for GPS Phone, by Preferred Service Model