Abstract
Summary
Over the past few years, there has been much attention given to IMS and the
plethora of next-generation multimedia applications that are coming our way.
Mobile operators are looking to IMS to introduce compelling 3G data services.
Fixed-line operators are seeking to stem the tide of consumer line losses and
declining revenue. All are in search of a killer application.
Service Delivery Platforms (SDPs) are a key ingredient in supporting
next-generation converged services. This report examines the role of SDPs in
today' s telecom markets and outlines operator deployment strategies. As a case
study, the requirements for a converged voice services (CVS) product offering
is presented, illustrating how SDP technology available today can enable
next-generation consumer services. The converged voice service combines
existing mobile and VoIP services with a common set of network features and
functions supported by IMS and, more specifically, by a service delivery
framework.
The market opportunity for converged consumer voice services is presented to
support the conclusion that building demand for IP-based communications must
start with services that appeal to the consumer mass market. For this reason,
converged voice services, similar to what is outlined in this report, may be
the real IMS killer application.
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