Abstract
Executive Summary
Public Internet access via Wi-Fi has become very common place. Most laptop
computers today come embedded with Wi-Fi. Other consumer electronic devices,
such as cellphones and handheld gaming devices are also adding Wi-Fi as a
product features. For this research, In-Stat treats municipal networks as a
sub segment of the hotspot market.
Some of In-Stat' s key 2007 findings about hotspots are as follows:
- Of those respondents to our survey who have used a hotspot in the past,
over half have used it for both work and personal reasons.
- Increased interest in using non-laptop devices at hotspots.
- One of the big drawbacks to muni-network services is that the network has
limited coverage indoors, where people use hotspots the most.
- Generating revenue from hotspot access fees remains challenging as many
users expect free access.
- In-Stat forecasts North American service revenues will start to decline in
2010 due to the deployment of WiMAX and the increased availability of free
locations.
- Outside of North America, while revenues will not decline, revenue growth
rates will slow due to same reasons as found in North America.
- Service providers need to do a better job marketing their services to
businesses for corporate travelers.
- While revenue growth remains limited, the number of deployments will grow.
This includes both free and fee-based locations. The municipal networks
included in the forecasts are limited to those that provide public Internet
access.
Figure 1 shows In-Stat' s forecast for worldwide hotspot deployments for 2006
through 2011. During that time, In-Stat forecasts the number of deployments
will grow from around 150,000 in 2006 to well over 200,000 by the end of 2011.
HIGHLIGHTS
- Service providers are reporting an increased number of sessions
originating from devices other than laptops.
- Users still expect free access.
- WiMAX, and the abundance of free access, will limit future revenue growth.