Abstract
This PowerPoint presentation provides an in-depth discussion of the market
forces that are shaping the worldwide market for Addressable Advertising for
broadcast TV and Cable TV. It provides a tutorial of how Addressable
Advertising works for a broadcast TV station, and example revenue models for
the advertising value of broadcast TV programs, and their online "on demand"
versions. The presentation also discusses the need for a "firewall" between
the ultimate end-users and the advertising placement activities. In addition,
the presentation lists titles and SKUs for related In-Stat reports.
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