Abstract
Will online entertainment services have an impact on today' s subscription and
premium TV markets? In-Stat recently fielded a survey of 1,266 consumers who
have a broadband connection, a TV set, and are 18 years of age, or older.
Within the next three years, more than 16 million US TV households may be
using their broadband service more than they use their TV sets today.
Other important top line findings include:
- Nearly 40% say “This is the first I' ve heard of ” the US
Analog TV cut off mandate.
- 41.2% of respondents don' t get enough international content
- Younger women, and most men, want more international content
- Up to 30% would drop Subscription TV and use the Internet for TV
- The main types of programs being viewed are movies, news, comedies and
dramas.
- 40% of respondents have at least one wide-screen High Definition TV (HDTV)
set
- Consumers reported movies as their number one program choice on TV
- 73% of respondents watch local TV news programs
- One-third watch 24-hour News
- Two-thirds of respondents watch National Network News, read a local
newspaper, or use an Online news site
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