US Profiles of 50+ Mobile Voice Users--2007

Table of Contents

• Introduction to Update
• Executive Summary
  • 50 to 54 Age Group
  • 55 to 64 Age Group
  • 65+ Age Group
• Older (50 and Older) Adult Demographics
• Expenditures and Usage
  • Monthly Voice and Data Expenditures
    • Prepaid Usage
  • Family Plans
  • Multiple Handsets
• Current and Future Spending on Wireless Phones
  • Historical Spending Trends
  • Wireless Phone Features
• Consumer Loyalty and Satisfaction
• Mobile Data
  • Spending on Mobile Applications
• Conclusions
• Methodology

• Table 1. Customer Satisfaction with Wireless Provider by Age Segment
• Table 2. Summary of Findings
• Table 3. Technologies Used by Respondents
• Table 4. Historical Total Mean Monthly Wireless Spending 2004- 2007
• Table 5. Prepaid vs. Postpaid Spending by Age Group
• Table 6. Incidence of Family- or Group-Rate Plan among Respondents
• Table 7. Mean Number of Family Members on Family- or Group-Rate Plan
• Table 8. Phone Features in Current Handset
• Table 9. Features Users Would Pay More For in Next Handset (Base: Planning to Purchase New Phone within Two Years)
• Table 10. Historical Total Customer Satisfaction
• Table 11. Customer Satisfaction by Age Distribution
• Table 12. Current Use of Mobile Data on Wireless Phone
• Table 13. Applications Accessed in the Previous 12 Months (Base: Respondents Who Reported Using Mobile Data)

• Figure 1. Mean Income for Full-Time Workers and Survey Respondents
• Figure 2. Monthly Minutes Used
• Figure 3. Respondents Who Use More Than One Mobile Phone
• Figure 4. Historical Mean Phone Purchase Price 2004- 2007
• Figure 5. Mean Spending on Current Wireless Phone vs. Mean Spending on Future Wireless Phone
• Figure 6. Months Since Phone Purchase vs. Months Until Next Phone Purchased
• Figure 7. Users Planning to Switch Carriers in the Next 12 Months
• Figure 8. Respondents Using and Paying for Mobile Data Services
• Figure 9. Monthly Spending on Mobile Data