Abstract
The mobile data applications that businesses use to enhance productivity and
increase customer satisfaction contribute a substantial amount to the
profitability of the wireless industry. Over the past decade, the growth of
these applications has been phenomenal, growing at a rate roughly doubling
each year.
Now that horizontal applications are approaching saturation, the more
complicated vertical market applications offer the greatest opportunity for
growth. However, these applications take more time and resources to implement.
The result is that the overall wireless data revenue will grow at just over
50% in 2007, and at a 30% CAGR over the next five years.
This is still solid growth by any historical measure. The way that the
wireless industry can get into trouble is to ignore the past challenges that
earlier mobile data efforts have had and to take survey data about the
adoption of these applications literally. This report examines this phenomenon
with the objective of providing context for interpreting user data in a
profitable way.
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