US Mobile Consumer Profiles--The Ethnic Effect 2007

Table of Contents

• Introduction to Update
• Executive Summary
  • African American
  • Hispanic
  • Asian
• Survey Demographics
• Expenditures and Usage
  • Monthly Voice and Data Expenditures
  • Family Plans
  • Multiple Handsets
• Current and Future Spending on Wireless Phone
  • Historical Spending Trends
  • Wireless Phone Features
• Customer Loyalty and Satisfaction
• Mobile Data
  • Spending on Mobile Applications
  • Text Messaging
• Conclusions
  • Ethnic Effect on Revenue and Usage
  • The “Ethnic Over-Contribution”
• Methodology

• Table 1. Summary of Findings
• Table 2. Alternative Language and Television Viewing
• Table 3. Technologies Used by Respondents
• Table 4. Total Mean Monthly Wireless Spending
• Table 5. Prepaid vs. Postpaid Historical Spending 2004- 2007
• Table 6. Prepaid vs. Postpaid by Ethnic Segment
• Table 7. Personal Use of Wireless Phone
• Table 8. Incidence of Family or Group Rate Plan Among Respondents
• Table 9. Mean Number of Family Members on Family or Group Rate Plan
• Table 10. Phone Features in Current Handset
• Table 11. Features Users Would Pay More for In Next Handset (Base: Planning to Purchase New Phone within Two Years)
• Table 12. Anticipated Purchase Date of Future Handset
• Table 13. Historical Total Customer Satisfaction
• Table 14. Customer Satisfaction by Ethnic Segment
• Table 15. Current Use of Mobile Data on Wireless Phone (Base: Respondents Who Reported Using Mobile Data)
• Table 16. Ethnic Effect on Revenue and Usage

• Figure 1. Ethnic Over-Contribution to Selected Mobile Data Applications
• Figure 2. Mean Income for Full Time Workers and Survey Respondents
• Figure 3. Respondents Who Use More than One Mobile Device
• Figure 4. Historical Mean Phone Purchase Price 2004- 2007
• Figure 5. Mean Spending on Current Wireless Phone vs. Mean Spending on Future Wireless Phone
• Figure 6. Users Planning to Switch Operators in the Next 12 Months
• Figure 7. Respondents Using and Paying for Mobile Data Services
• Figure 8. Monthly Spending on Mobile Data
• Figure 9. Respondents Sending or Receiving Text Messages
• Figure 10. Average Number of Text Messages Sent or Received Monthly
• Figure 11. Monthly Comparison of Voice Minutes and Text Messages
• Figure 12. Ethnic Over-Contribution: Use of Mobile Data Applications
• Figure 13. Ethnic Over-Contribution to Desired Handset Features