Abstract
Smartphones- those that allow their users to add applications and services of
their choosing- have been relegated to the enterprise segment where a few
businesses have adopted and developed their own applications. However,
pressures to reduce high handset subsidies and extend the life of existing
handsets may result in Japan being friendlier to smartphones.
Symbian and Linux enjoy the highest penetration in the Japanese smartphone
market and appear to be the beneficiaries in any expansion of smartphone use
there.
This research also includes findings from a survey of 1,000 Japanese mobile
subscribers about their use and interest in multimedia handsets and services.
Three quarters of respondents have multimedia-capable phones, but most do not
use those functions. Only 10% would be willing to pay for the multimedia
capabilities in their next phones.
This research will be valuable for companies that provide smartphones,
multimedia phones, and mobile handset applications or any of the components
and semiconductors used in high-end handsets for the Japan market.
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