Abstract
Revenue for the online gaming market in the Asia/Pacific region is expected to
grow rapidly between 2008 and 2013 as consumer awareness increases and new
technologies allow for greater content and variety of games. Total revenue for
the Asia/Pacific region stood at US$5.8 billion in 2007 and is expected to
reach US$21.1 billion in 2013, a CAGR of 20.6%.
The major factors driving this growth include growing household Internet
penetration, increased content development for online-specific games, wider
access mediums to accelerate demand, and the unique experience that online
gaming offers. Online games are no longer restricted to slow-action strategy
games. Faster connections are allowing the popular Massive Multiplayer Online
Role-Playing Games (MMORPGs) to be developed and enter the mainstream. In
turn, this is rapidly increasing consumer acceptance of the Internet as an
entertainment medium.
It is also worth mentioning that China is the fastest-growing market for
online gaming and is expected to become the largest market in Asia in 2009. At
present, more than 50% of the online games played in China are locally
developed, and some are being exported overseas.
This report answers the following questions:
- What is the likely size of the online gaming market in the future?
- How are prices adjusting to changing demand?
- Who are the leading suppliers in the market?
- How are regional markets being affected?
- What are the expectations for future growth?
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