Abstract
As categories of mobile devices converge, In-Stat has identified four primary
types of productivity tools - the ultra-mobile PC (UMPC), the mobile Internet
device (MID), smartphones, and smartphones with mobile companions. To
determine which of these may have an advantage among US consumers, In-Stat
commissioned a survey to test attitudes and perceptions. Based upon the
preferences of 1,759 respondents, it appears that there are two "winners," a
potential winner, and one with an uncertain future.
The clear winner in the survey is the smartphone, either alone or with a
mobile companion. Nearly half of the respondents chose the benefits and
capabilities associated with smartphones. Helping its chances for success are
the established and successful channels of distribution and that the actual
pricing of this solution is somewhat less than end-user expectations. That
smartphones are established as a valuable solution today makes the sales
process easier than for the other mobile device options.
To derive these results, the survey asked questions about the devices
respondents currently own, carry with them regularly, that they plan to buy in
the near future, and what devices they plan to retire. This information is
meant to help any participant in the mobile device marketplace, including the
software and accessories ecosystem, better anticipate customer demand and
expectations.
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