Abstract
The cable industry has dominated the pay-TV market since the early nineties
but is now facing competition from DTH and IPTV. DTH seems to be growing
strong in India and is likely to capture 24.6% of the total pay-TV subscriber
base by 2012, while 11.1% of subscribers will be covered by cable-CAS. Overall
growth of cable subscribers, including cable-CAS and cable-non CAS, during the
forecasted period is slated to be a mere 0.51% CAGR. The growth of IPTV is
likely to remain slow during the forecasted period, owing to lower broadband
penetration in the country.
This report delves into the total pay-TV subscriber base by different
technologies, i.e., cable, DTH, and IPTV. It also highlights the drivers and
challenges for these technologies, the current state of broadband in India,
and the potential for video-on-demand in India.
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