US Online Social Networking--Here to Stay

In the past thirteen years that online social networking has been in the United States, it has garnered large amounts of venture capital and captured the interest of the younger generation of Internet users. Despite the vast popularity of social networking, the revenue streams have not been as high as expected and companies struggle to find an effective monetization model. This report covers a brief history of social networking, the groups that participate, different models of monetization - both current and potentially future - and contains the results of an In-Stat survey about online social networking.