CONTENTS
Research objectives, methodology and main results in brief
Household furniture consumer's profile
- Socio-demographic characteristics of purchasers: geographic area, size of urban centre, sex, age and profession of head of family, number of family members
Characteristics of purchased household furniture
- Number of purchases by price range
- Breakdown of purchased household furniture by product type
- Breakdown of purchased household furniture by style
Reasons for household furniture purchase and criteria of choice
- Reasons for household furniture purchasing
- Criteria of choice in household furniture purchase
- Decision-making process within the family nucleus
- Degree of recollection of names of furniture brands
Criteria and process of selection of the distribution channel
- Breakdown of purchased furniture by product type and distribution channel
- Reason for choosing the sales outlet
- Number of visited sales outlets
- Services available at the sales outlet
- Degree of customer satisfaction, reasons for any dissatisfaction
- Means of payment
Sources of information
- Magazines or newspapers as a sources of information
- Availability of computer and Internet connection
Some focuses on household furniture purchasing
- Upper-range, middle-range, economic-range household furniture; independent sales outlets, large scale distribution, craftsmen; north and south; small and large centres
Appendix:
SOME EXAMPLES OF GRAPHS AND TABLES
- Level of education, age and profession of the interviewee
- Breakdown of household furniture purchases by product type and geographic area, size of urban centre, sex, age, profession of head of family
- Breakdown of household furniture purchases by style and product type, distribution channel, availability of Internet connection
- Reasons for household furniture purchasing by geographic area, size of urban centre, sex, age, profession of head of family, product type, price range, distribution channel
- Criteria of choice of household furniture
- Reasons for choosing the sales outlet
- Number of visited sales outlets by socio-demographic characteristics of purchasers
- Breakdown of household furniture purchases by purchasing channel and product type
- Degree of customer satisfaction by type of purchaser and geographic area
- Reasons for any dissatisfaction
| This report is originally written in the Italian Language. If you wish to receive an English Edition of the report, it will take 3 to 4 weeks for translation at no additional charge. |
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