Summary:
The report analyses Italian consumption of upholstered furniture by distribution channel (independent sales outlets, upholstery specialist outlets, large scale distribution of upholstered furniture, craftsmenship), product type (sofas, armchairs, groups/sectional upholstery, transformable/sofa beds), market range (upper, medium, economic range) and geographic area. Upholstered furniture sales by type of covering (fabric, leather, microfibre), material (natural, mixed, synthethics) and by fabric design.
The characteristics of sales outlets are described according to: total and upholstered furniture turnover per sq. m., total and upholstered furniture display area, sales outlet location, promotional actions. All the indicators are analized by geografic location, display area, and market range.
Relationships with upholstered furniture suppliers (brands, selection criteria, quality certification, brand opinions) and customers (promotions, purchaser age, means of payment, discount policy, purchasing process) are examined.
Profiles of 25 upholstered furniture large retailers and addresses of 290 selected sales outlets are also provided.
Among the considered products: fabric sofas, leather sofas, alcantara sofas, fabric armchairs, leather armchairs, alcantara armchairs, fabric sectional upholstery, leather sectional upholstery, alcantara sectional upholstery, fabric sofa beds/transformable upholstery, leather sofa beds/transformable upholstery, alcantara sofa beds/transformable upholstery.
| This report is originally written in the Italian Language. If you wish to receive an English Edition of the report, it will take 3 to 4 weeks for translation at no additional charge. |
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