E-Commerce and Web Marketing in the Furniture Industry

CONTENTS

Working tools

1. Introduction and background

1.1 Size of market

1.2 Market Concentration and number of operators

1.3 International trade

1.4 Furniture household distribution in Europe

1.5 Furniture household distribution in the United States

2. Spread of the internet and tendency to purchase on-line

2.1 Spread of the Internet

2.3 Online Purchasing trends : Italy, France, Germany, UK, United States, Brazil, China

3. Internet in the furniture consumption

3.1 United States

3.2. Italy

3.3 France

3.4 Germany

4. Internet and the furniture distribution

4.1 Ikea

4.2 Italy: Emmelunga

4.3 France: Conforama, Meubles.com, Internet and the furniture mail order

4.4 Germany: Otto Group, E Commerce and buing groups (VKG, Der Kreis)

4.5 United Kingdom: MFI, Marks and Spencer, Furniturewebstore, Furniture123.co.uk

4.6 United States: Furniture.com Ethan Allen

5. Information links to end users

5.1 Italy: Arredamento.it, Webmobili, Doimo, Flou,

5.2 France: Ligne Roset

5.3 Germany: Hulsta, Livingathome.de,

5.4 United Kingdom: DFS, Habitat

5.5 United States: Homeportfolio, Furniturefan.com, Merillat, Thomasville

6. Information links to professionals Saporiticom (Italy), e-interiors.net, Asid.org

6.2 Office furniture consumer workstation-europe.com Hermann Miller Officebit

6.3 Downloadable softwares: the lighitng fixtures sector

7. Strenghten the value chain: from manufacturers to distributors

7.1 Italy

Euromobil

Arena Furniture Channel

7.2 France

Salm

Mobalpa

7.3 Germany

Erpo

7.4 United Kingdom

Corridor urnitureisland

7.5 United States

Hooker Furniture Corporation

Broyhill

Furnishnet

7.6 Brazil

Portal Moveleiro

7.7 China e Singapore

Alibaba.com (China)

Buylateral (Singapore)

7.8 Business to Business in the office furniture sector

8. Strenghten the value chain: from suppliers to manufacturers

8.1 E-Procurement for textile roducts Lectra Systems

8.2 Built in applinaces Merloni Elettrodomestici

8.3 E- Procurement for hinges and drawer slides

Hettich International

Hafele

Accuride International

8.4 Office supplies E Procurement

Ahrend and Office Depot