MONITORING THE BUILT-IN APPLIANCES SECTOR IN ITALY

Table of Contents

• Introduction
  • Research objectives and methodology
  • Composition of the sample of interviewed companies
• Built-in appliances purchases and kitchen furniture sales
• Distribution flows and purchases by product
  • Purchases of built-in appliances by kitchen furniture producers
  • Breakdown of built-in appliance wholesalers sales by type of customers:
  • - furniture industrial manufacturers
  • - furniture craftsmen manufacturers
  • - furniture resellers
  • - built-in appliances resellers
  • - end-users
  • Breakdown of sinks purchases by material, customer, geographical area, price range, colour
  • Breakdown of hoods purchases by type, customer, geographical area, price range
• Brands of built-in electrical appliances
  • Main quoted brands by product:
  • - refrigerators, cooking, dishwashers, hoods, sinks
  • Main quoted brands by type of customer:
  • - kitchen furniture producers, built-in appliances wholesalers
• Criteria for the selection of built-in electrical appliances suppliers
  • Purchasing criteria by: type of customer, geographic area, price range
• Opinions on built-in appliances brands
  • Overview of the opinions by:
  • - brand name
  • - type of customer (kitchen manufacturers, built-in appliances wholesalers)
  • - customer size (large scale customers, small and medium-sized customers)
  • - criteria used to select the suppliers of built-in electrical appliances
• Appendix 1. Summary of opinions on the brands
  • Opinions on the main characteristics of the brands, by brand name:
  • - Aeg, Ariston, Bauknecht, Blanco, Bosch, Candy, CM, Electrolux, Elica, Faber, Falmec, Foster, Franke, Ignis, Indesit, Miele, Nardi, Ocean, Rex, Schock, Siemens, Smeg, Star, Telma, Turboair, Whirlpool, Zanussi.
• Appendix 2. List of the interviewed companies:
  • Kitchen furniture producers
  • Built-in household appliance wholesalers
• Appendix 3. Questionnaires