Abstract
This report provides a qualitative and quantitative study of the distribution
of built-in appliances in Greece as well as an analysis of the trade
satisfaction of the main brands of built-in appliances present in the Greek
market. The research also includes an overview of the Greek kitchen furniture
market providing data on the supply and trade of kitchen furniture, consumption,
the leading kitchen furniture manufacturers and distribution.
Short profiles of the main distributors by type (appliance chains, buying
groups, kitchen furniture manufacturers and retailers) are available. As far as
the product is concerned, the report provides a breakdown by type, ranking of
main brands as well as reference prices.
The analysis of brand image is based on strong and weak characteristics
pointed out for each built-in appliances brand according to the following
criteria: frequency/easy approach with supplier, front staff professionalism,
punctuality in delivering, after sales technical assistance, price/quality,
aesthetic qualities of the product/design, wide range of products and models,
innovation, brand fame/advertising, availability of merchandising material.
Covered brands:, Ariston, Bosch, Candy, AEG, Miele, Siemens, Smeg, Teka,
Whirlpool, Zanussi, Pitsos, Fourlis, Elica, Gaggenau, Brandt, Kuppersbusch,
Franke, Pyramis, Korting.
The research is based on 80 interviews with built-in appliance retailers,
built-in appliance wholesalers/importers, buying groups, builders, department
stores, do-it-yourself stores, kitchen furniture manufacturers, kitchen
furniture retailers, large appliances chains, large furniture chains,
associations, media.
Addresses of about 40 companies are also provided.
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