Table of Contents
Belgium: basic data
Kitchen furniture market in Belgium:
- supply structure, international trade, consumption, distribution channels and market shares of
leading kitchen furniture manufacturers
Built-in appliances market in Belgium:
- size of the built-in appliances market, main companies market shares
- product breakdown: hobs, ovens, hoods, dishwashing machines and refrigerators
- distribution of built-in-appliances, analysed channels are: appliances chains, buying groups,
kitchen manufacturers, kitchen furniture retailers wholesaler, builders, department stores,
appliances retailers, internet
Image and trade satisfaction of main built-in appliances brands in Belgium:
- main brands market shares and qualitative judgement (strengths and weaknesses)
- products analysed: hobs, ovens, hoods, refrigerators
Criteria on which brand judgements are based:
- commercial: frequency/easy approach with supplier, front staff professionalism
- service: punctuality in delivering, after sales technical assistance
- product: price/quality, aesthetic qualities of the product/design, wide range of products/
models, innovation
- promotional: brand fame/advertising, availability of merchandising material
Strengths and weaknesses of the built-in appliances Groups and brands in Belgium:
Atag, BSH, Efna, Electrolux, Gorenje, Imperial, Indesit, Miele, Novi, Smeg, Whirlpool
Appendix:
- questionnaire used in the survey
- list of the mentioned companies
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